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The Power of Giving Your Donors Choices

January 23, 2013
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Choice is good for fundraising. Even when the choice isn't very meaningful. Choice allows the donor to engage, even if she can't give. Or, in this case of this piece, to express her disapproval for a dodgy action while she gives. Choice does its magic even when it's meaningless. It can be better yet when the choice is meaningful.

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Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adaptingUp-to-date guidance on communicating in a fast-paced, multichannel worldHow to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing contentReal-world examples from 100+ nonprofits of all sizes and missions Content Marketing for Nonprofits

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