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The Power of Giving Your Donors Choices

January 23, 2013
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Choice is good for fundraising. Even when the choice isn't very meaningful. Choice allows the donor to engage, even if she can't give. Or, in this case of this piece, to express her disapproval for a dodgy action while she gives. Choice does its magic even when it's meaningless. It can be better yet when the choice is meaningful.

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Source: Future Fundraising Now
 

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