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The Power of Giving Your Donors Choices

January 23, 2013
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Choice is good for fundraising. Even when the choice isn't very meaningful. Choice allows the donor to engage, even if she can't give. Or, in this case of this piece, to express her disapproval for a dodgy action while she gives. Choice does its magic even when it's meaningless. It can be better yet when the choice is meaningful.

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Written by Millennials about Millennials, Cause for Change: Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change: The Why and How of Nonprofit Millennial Engagement

Written by Millennials about Millennials, Cause for Change:
Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and moneyExplains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within...

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