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The Power of Giving Your Donors Choices

January 23, 2013
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Choice is good for fundraising. Even when the choice isn't very meaningful. Choice allows the donor to engage, even if she can't give. Or, in this case of this piece, to express her disapproval for a dodgy action while she gives. Choice does its magic even when it's meaningless. It can be better yet when the choice is meaningful.

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Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

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