Open Enrollment | Subscribe to NonProfit PRO HERE
Connect
Follow us on
Advertisement
 

The Science Behind Those Obama Campaign E-Mails

November 29, 2012
Get the Flash Player to see this rotator.
 
Most of the $690 million Barack Obama raised online came from fundraising e-mails. During the campaign, Obama’s staff wouldn’t answer questions about them or the alchemy that made them so successful. Now, with the election over, they’re opening the black box. The appeals were the product of rigorous experimentation by a large team of analysts. “We did extensive A-B testing not just on the subject lines and the amount of money we would ask people for,” says Amelia Showalter, director of digital analytics, “but on the messages themselves and even the formatting.”...

 

More Suggested Content:

Good E-mail Campaigns Are Clever … Great E-mail Campaigns Don’t Have To Be
May 12, 2010 From Today @ Target Marketing
When marketers think about developing e-mail campaign dashboards, they typically focus on two areas: open rates and conversions. It’s a reality that clever subject lines often lead to high open rates. “You Don’t Want to Read This E-mail,” “It’s OK to Not Know What Your Friends Know,” or “Pssssssssssssst” are great examples of this kind of subject line. These―and hundreds of other subject lines like them―will definitely drive up your open rates. That’s good news, right? So, what’s the problem?
 
Do Your Subject Lines Shine As Much As Your E-mail Content?
December 27, 2010 From Margaret Battistelli
You're no doubt aware that 22 percent of online giving this year will happen on Dec. 30 and 31. Will your fundraising e-mails get opened?
 

SPONSORED CONTENT

MORE ON DATABASE / DONOR RELATIONSHIP >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: