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To Sell Is Human; To Give, Divine — Why We’re All in Fundraising Now

January 29, 2013
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I recently attended an inspiring talk by Daniel Pink, author of "To Sell Is Human," and found myself furiously taking notes. Next thing you know I was impulsively buying the book (autographed, of course)! Do I have buyer’s remorse? Absolutely not. Zero. Zilch. Nada. Everything he has to say is so directly applicable to fundraising and the nonprofit sector that it’s a "must read" for those of us in the philanthropy business....

Source: Clairification
 

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As Tom Ahern makes clear in his new book, Seeing through a Donor’s Eyes, a case isn’t some fancy argument you only develop for capital campaigns, when you're chasing millions.You'll learn how to make a persuasive case for everything: • From your Annual Drive • To your Planned Giving Program • To your Capital Campaign  Seeing through a Donor's Eyes

As Tom Ahern makes clear in his new book, Seeing through a Donor’s Eyes, a case isn’t some fancy argument you only develop for capital campaigns, when you're chasing millions.

You'll learn how to make a persuasive case for everything:

• From your Annual Drive
• To your...

ORDER NOW

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“Design & Formats for Boosting Direct Mail Response” is dedicated to helping you get people in the door… or prospects into your mail piece. No matter how great your data, your campaign strategy or even your copywriting, if the design doesn’t work, then your latest mailing will flop.Full of best...

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