Wouldn’t it be wonderful if everybody in your organization agreed on what it takes for successful fundraising? Everybody in your organization — all the staff, board members, leaders of all types — needs to understand and agree on certain fundamentals about fundraising. You need to have a “culture of philanthropy” that everybody agrees upon and buys into. Right? What are the “pre-conditions” for fundraising success? Here are 10 basic fundamentals on how fundraising really works — and how it doesn’t work — today.
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Major Giving: Right Person, Right Prospect, Right Ask at the Right Time
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The traditional (and frankly easy) way to evaluate a direct-mail fundraising
program is to determine net revenue and the number of donors you keep, gain and lose. A mature and well-managed program invests in acquisition, ends the year with more donors and, if really good, achieves an overall higher average gift to boot.