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Top 10 Things to Understand About How Fundraising Really Works Today

February 27, 2013
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Wouldn’t it be wonderful if everybody in your organization agreed on what it takes for successful fundraising? Everybody in your organization — all the staff, board members, leaders of all types — needs to understand and agree on certain fundamentals about fundraising. You need to have a “culture of philanthropy” that everybody agrees upon and buys into. Right? What are the “pre-conditions” for fundraising success? Here are 10 basic fundamentals on how fundraising really works — and how it doesn’t work — today.
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