The economy continues to cause the biggest donors to cut back on giving, a new study finds. The study of nearly 7,000 donors found a split between typical donors — those whose smallest gift was $81 — and more affluent donors, whose smallest gift was $135.
Only 8 percent of typical donors said they plan to give less in 2010, down from 17.5 percent last year. But among affluent donors, 11 percent said they'll give less this year overall and 17 percent of the top 10 percent of donors who gave the most money to charity.
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ProSpeak: It's Time for a Two-way Street
January 2008
From FS Advisor
Simply put, charities need to change the way they think. In the past, it always has been cause first. After all, the cause is what the charity is there for, isn’t it? But that kind of one-way-street thinking now leads to a dead end.
