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What Is a Fundraiser?

February 18, 2013
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A fundraiser is anyone who, either as a volunteer or paid, works to raise the money, commitment and enthusiasm that’s needed to fuel good works. Full stop. A hands-on fundraiser is any fundraiser who doesn’t just talk about it, but actually does it. Data-planners, copywriters, input clerks, creative strategy-formulators, major donor solicitors, fundraising directors, marketers, team leaders, envelope-stuffers, thankers and bankers, agency account executives and telephone and doorstep askers are all hands-on fundraisers. To name but a few.

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As Tom Ahern makes clear in his new book, Seeing through a Donor’s Eyes, a case isn’t some fancy argument you only develop for capital campaigns, when you're chasing millions.You'll learn how to make a persuasive case for everything: • From your Annual Drive • To your Planned Giving Program • To your Capital Campaign  Seeing through a Donor's Eyes

As Tom Ahern makes clear in his new book, Seeing through a Donor’s Eyes, a case isn’t some fancy argument you only develop for capital campaigns, when you're chasing millions.

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