What Obama's Campaign Can Teach Nonprofits About Measurement

January 23, 2013

Nonprofits can learn a lot from the way the Obama campaign approached performance measurement. For although the campaign’s resources dwarfed those of the typical nonprofit, the measurement practices it followed mirror those of high-performing organizations. By following these measurement practices, the Obama campaign focused its resources on the most effective interventions, made smart resource allocation decisions, and adjusted rapidly as the context changed....