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Whose Side Are You On?

February 7, 2013
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And if a house be divided against itself, that house cannot stand — but can you think of a more divided sector than ours? Despite shining exceptions on the whole we’re divided internally, divided from our partners, divided from the public, and (unforgivably) divided from those we serve. One in six charities fear closure this year. This apocalyptic scenario should force us to question these divisions.

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As Tom Ahern makes clear in his new book, Seeing through a Donor’s Eyes, a case isn’t some fancy argument you only develop for capital campaigns, when you're chasing millions.You'll learn how to make a persuasive case for everything: • From your Annual Drive • To your Planned Giving Program • To your Capital Campaign  Seeing through a Donor's Eyes

As Tom Ahern makes clear in his new book, Seeing through a Donor’s Eyes, a case isn’t some fancy argument you only develop for capital campaigns, when you're chasing millions.

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• From your Annual Drive
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