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Words to Avoid: 2013 Edition

February 13, 2013
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I’m including the usual annual caveats about this list of words, especially this: If any word on the list is truly the most effective choice for reaching your reader, please go ahead and use it. I would simply suggest that you ask yourself if it’s truly the most effective choice. And, with that, here are a few words that Big Duck recommends you avoid (or at least be fully conscious that you’re using).

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