Marketing is about change — changing people’s actions, perceptions or the conversation. Successful change is usually specific. It’s hard to get someone to support your cause, help a devastated region or volunteer for good. But when you ask her to give $5 to provide a schoolbook for a child or sign up now to staff the domestic violence hotline for a 60-minute shift next Sunday afternoon, that usually works, if you’re talking in the right way to the right person at the right time....
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Pulse : Communication Is King
March 2010
From FundRaising Success
Communication is a critical aspect to move donors to action in any fundraising campaign, yet many nonprofits admittedly struggle to connect with their key audiences. That was a major finding in a recent survey conducted by Nancy Schwartz, blogger at Getting Attention (GettingAttention.org) and president of nonprofit marketing and communications firm Nancy Schwartz & Co.
