FundRaising Success

You will be automatically redirected to fundraisingsuccessmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Rising Stars

February 2010
Get the Flash Player to see this rotator.
 

"Everyone at God's Love who knew David liked and respected him. But hiring him was somewhat of a risk," she writes. "Having worked only in the private sector, he knew little about scheduling direct mail, submitting foundation proposals or conducting major-donor solicitations. But as it turns out, we are extremely fortunate to have taken the risk. In transferring his extraordinary skills in relationship building and brand promotion to God's Love, David has enhanced our fundraising program in immeasurable ways."

Under David's leadership, GLWD has raised more money and controlled costs, raising close to $8 million (80 percent of the organization's revenue at God's Love). Impressive numbers, but we're especially happy to recognize someone who made a successful transition from for-profit to nonprofit work and is able to apply the best of the former to enhance the work of the latter.

Miyoko Brunner (slideshow photo 4)
development associate
WITNESS

Straight out of college, Miyoko Brunner has proven herself to be a real powerhouse when it comes to fundraising. We like that one of her first big projects embraced the multichannel approach that has become essential to successful fundraising.

"We are extremely proud of her for spearheading WITNESS' 2009 Spring Drive," writes Su Patel, the organization's communications and outreach manager. "She created a multichannel campaign using social media, personalized video pages, the WITNESS Web site and letter writing to raise funds from existing and new donors by tapping into each individual's personal network of supporters and friends."

The campaign exceeded its goal, raising $74,533 from 345 donors in a little more than six weeks.

"[Miyoko is] diligent, detail-oriented and dependable," Su writes. "But what sets her apart from her peers is that she is incredibly energetic, collaborative, creative and a team player. She can maintain her humor and composure in the most stressful and trying of situations.

"If this is what Miyoko has accomplished after entering the profession straight out of college, I can only imagine what the next five or 10 years holds for her," Su adds. "She takes every opportunity she can to avail herself of professional development programs to learn new fundraising skills. We at WITNESS feel incredibly lucky to have such fresh thinking and energy in our midsts."

Christina Johns (slideshow photo 5)
senior manager of DRTV and social networking
International Fellowship of Christians and Jews

Christina Johns came onto FS' radar last year when she pitched an idea to write about social networking in regard to nonprofit organizations. We were impressed with how comfortable she was with a subject that was so new to the sector and one that was causing all kinds of angst among even the most daring fundraising pros. She has an impressive and easy grasp of (and genuine passion for) the social- networking milieu — its possibilities, its limitations and the strategies needed to make it work.

"Christina has single-handedly created and established our social-media presence," writes IFCJ Director of Donor Services Joseph Dominguez, adding that the organization has more than 20,000 supporters across social-media platforms such as MySpace, Facebook and Twitter — more than double the number from this time last year.

"Our donations through social media have doubled, as well, and continue to gather and build in size as we gain exposure," he says.

"Christina works diligently to change the landscape of our organization, ever widening the view of what is possible," Dominguez writes. "Her passion and focus drive others and inspire internal customers to partner with her. She has a strong work ethic and excels at challenging the status quo within our organization, resulting in improvements and long-reaching changes."

Jennifer Rosa (slideshow photo 6)
development assistant
YWCA Bergen County

Jennifer Rosa has been with the YWCA Bergen County (New Jersey) for only two years, but she already has made her mark on the organization, according to Jeanne Patrican, the organization's director of development. Apparently she's a special-events, record-keeping and computer whiz, but we looked beyond that at some of the bigger-picture talents mentioned in her nomination. According to Jeanne, Jennifer is a self-starter who, most recently, took it upon herself to research effective Web design and make suggestions that led to the redesign of donor pages on the YWCA's Web site, and who willingly pitches in to help out in other departments' fundraising projects and with technology issues and design projects.

But we especially like this part of Jeanne's nominating comments: "[Jennifer has] a great attitude; she initiates many actions, is enthusiastic, always has a smile [that] infects the entire office, is high energy, and goes above and beyond."

Jennifer also is an important connection between the brand-new and the tried-and-true at the YWCA who "keeps us in touch with the next generation and the future of fundraising" through her knowledge of social media and other trends that affect the sector.

 



 

Companies Mentioned:

SPONSORED CONTENT

MORE ON CAMPAIGNS / FUNDING SOURCES >>

FROM THE BOOKSTORE

<P>“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.” <BR><STRONG>--Chris Brogan</STRONG>, president of Human Business Works <BR><BR>“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In <EM>Social Media ROI</EM>, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.” <BR><STRONG>--Jay Baer</STRONG>, coauthor of <EM>The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social <BR></EM><BR>“<EM>Social Media ROI</EM> gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can’t go wrong with <EM>Social Media ROI</EM>.” <BR><STRONG>--Geoff Livingston</STRONG>, author of <EM>Welcome to the Fifth Estate</EM> and <EM>Now Is Gone</EM> <BR><BR>“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.” <BR><STRONG>--Kyle Lacy</STRONG>, principal at MindFrame (yourmindframe.com) and author of <EM>Branding Yourself <BR></EM><BR>“Ladies and gentlemen, the social media code has officially been cracked. In <EM>Social Media ROI</EM>, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.” <BR><STRONG>--Sally Hogshead</STRONG>, author of <EM>Fascinate: Your 7 Triggers to Persuasion and Captivation</EM> <BR><BR>“If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.” <BR><STRONG>--Brandon Prebynski</STRONG>, social media strategist <BR><BR><STRONG>Use Social and Viral Technologies to Supercharge Your Customer Service! <BR></STRONG><BR>Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. <EM>Social Media ROI</EM> delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. </P> Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do


...

ORDER NOW

Available as a PDF.<BR> <BR>A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely. <BR><BR>That’s the focus of this new guide to email marketing, with articles devoted to best practices for prospecting; continuing to build and refresh your opt-in file; how social and email work together; generating relevant content; keeping your messages safe from spam filters and junk-mail folders; and more. <BR><BR>Are you searching for ways to create stronger email marketing campaigns? <BR><BR>The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about how to create top-notch email marketing campaigns for years. <BR><BR>We’ve compiled this information and made it easy for you to find all in one place, with our easy-to-read report – <EM>Email Marketing That Works (2nd Edition)</EM>. Email Marketing that Works (2nd Edition)

Available as a PDF.

A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely.

That’s the focus of this new guide to email



...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: