2009 Nonprofit Tagline Winners Announced

Grantmaking: If you want to be remembered, do something memorable. — The Cleveland Foundation
Clear, concise and recruits people to the cause.

Health & Sciences: Finding a cure now … so our daughters won't have to. © — PA Breast Cancer Coalition
Emphatic and poignant, striking an emotional chord while conveying the focus and impact of its work.

Human Services: Filling pantries. Filling lives. — Houston Food Bank
Clearly conveys the organization's work and impact. Hits on how the literal act of putting food on people’s shelves has an emotional payoff.

International, Foreign Affairs & National Security: Send a Net. Save a Life. — Nothing But Nets
"Short, punchy and laser-sharp, the Nothing But Nets tagline connects the action with the outcome. It’s inspirational in the simplicity of its message and its reason for existing. The kind of tagline nonprofits should model," Schwartz says.

Jobs & Workforce Development: Nothing Stops A Bullet Like A Job — Homeboy Industries
This tagline tells a memorable story that gets your attention in only six words.

Media: Telling stories that make a difference — Barefoot Workshops
For an organization with a name that's vague, this tagline does a good job of conveying its focus. "Saved by the tagline," as Schwartz says.

Religion & Spiritual Development: Open hearts. Open minds. Open doors. — The People of The United Methodist Church
Warm, enthusiastic and embracing.

Other: A head for business. A heart for the world. — SIFE (Students In Free Enterprise)
A "crystal-clear tagline that conveys not only what’s unique about it but also capitalizes on the contrast between profit and compassion," Schwartz says.

For a free copy of the 2009 Getting Attention Nonprofit Tagline Report, subscribe to the free Getting Attention e-update at http://www.nancyschwartz.com/getting_attention.html