2011 Gold Awards for FundRaising Excellence Winners Announced
From more than 125 stunning efforts, Russ Reid on behalf of World Vision takes top honors
September 6, 2011
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Top prize this year went to the World Vision Back to School Bounceback "Flight" package, which won Package of the Year and the Gold Award in the Direct Mail category.
"What can we say? Some packages just take off, making response rates soar and flying higher than even their creators could imagine. In most cases, those sky-high accolades are just metaphorical," the judges wrote. "Not so with our 2011 Package of the Year. This sustainer/upgrade effort from Russ Reid on behalf of World Vision U.S. is engaging, colorful and just plain fun."
The goal of the package, mailed as a back-to-school effort, is to inspire donors to give more and engage with their sponsored children to encourage them to get excited about learning. Gold Awards judge Paul Bobnak called the package "well-executed from start to finish." He added, "This mailing is powerful because it inspires both child and donor."
See the complete list of winners here, and click here to read more on the top award-winners.
Judging the awards this year were FundRaising Success Senior Editor Joe Boland; Paul Bobnak, director of the Who's Mailing What Archive; and Dane Grams, senior director of development at GLSEN, the Gay, Lesbian & Straight Education Network.
Companies Mentioned:
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