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30 Ideas for Fundraising Success, Part 2

June 22, 2011 By Joe Boland
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[Editor’s note: This is part 2 of a three-part series on the session “30 Ideas in 60 Minutes: Your Hour of Creative PowerOpens in a new window” held on June 10 at Fund Raising Day in New YorkOpens in a new window. Click here for part 1.]

At the Association of Fundraising Professionals Greater New York Chapter’sOpens in a new window Fund Raising Day in New YorkOpens in a new window last Friday, three fundraising experts shared 30 ideas in one of the first sessions of the day. Here are ideas 11-20 that Joe ManesOpens in a new window, senior vice president of A.B. DataOpens in a new window, Bryan TerpstraOpens in a new window, vice president of fundraising at LW RobbinsOpens in a new window, and fundraising and communications advisor Jennie ThompsonOpens in a new window offered attendees.

 

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<P>“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.” <BR><STRONG>--Chris Brogan</STRONG>, president of Human Business Works <BR><BR>“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In <EM>Social Media ROI</EM>, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.” <BR><STRONG>--Jay Baer</STRONG>, coauthor of <EM>The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social <BR></EM><BR>“<EM>Social Media ROI</EM> gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can’t go wrong with <EM>Social Media ROI</EM>.” <BR><STRONG>--Geoff Livingston</STRONG>, author of <EM>Welcome to the Fifth Estate</EM> and <EM>Now Is Gone</EM> <BR><BR>“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.” <BR><STRONG>--Kyle Lacy</STRONG>, principal at MindFrame (yourmindframe.com) and author of <EM>Branding Yourself <BR></EM><BR>“Ladies and gentlemen, the social media code has officially been cracked. In <EM>Social Media ROI</EM>, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.” <BR><STRONG>--Sally Hogshead</STRONG>, author of <EM>Fascinate: Your 7 Triggers to Persuasion and Captivation</EM> <BR><BR>“If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.” <BR><STRONG>--Brandon Prebynski</STRONG>, social media strategist <BR><BR><STRONG>Use Social and Viral Technologies to Supercharge Your Customer Service! <BR></STRONG><BR>Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. <EM>Social Media ROI</EM> delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. </P> Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do


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<I>Hitting the Email Inbox</I> covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI. <BR><BR>As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place. <BR><BR><EM>Hitting the Email Inbox</EM>: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI features five chapters full of industry-proven best practices to achieve maximum inbox delivery. <BR><BR>You’ll also get dozens of surefire tips and methods for improving your deliverability, including: <BR>• Developing a trigger email program <BR>• Segmenting and reviewing your results by service <BR>• Understanding the whitelist/blacklist process <BR>• Using different addresses for different segments of your file <BR>• Not falling into the whole openers/non-openers/clickers trap <BR>• Test mailing at different times of the day <BR>• Being smart about timing <BR>• Use an ECOA service <BR>• Looking into certification, and much more! <BR><BR>The report also includes four detailed case studies, providing practical examples of what email deliverability tactics did and didn’t work for four real-life companies. Hitting the Email Inbox

Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI.

As any good email marketer today knows, there are a number of obstacles standing between you

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Available as a PDF.<BR> <BR>A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely. <BR><BR>That’s the focus of this new guide to email marketing, with articles devoted to best practices for prospecting; continuing to build and refresh your opt-in file; how social and email work together; generating relevant content; keeping your messages safe from spam filters and junk-mail folders; and more. <BR><BR>Are you searching for ways to create stronger email marketing campaigns? <BR><BR>The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about how to create top-notch email marketing campaigns for years. <BR><BR>We’ve compiled this information and made it easy for you to find all in one place, with our easy-to-read report – <EM>Email Marketing That Works (2nd Edition)</EM>. Email Marketing that Works (2nd Edition)

Available as a PDF.

A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely.

That’s the focus of this new guide to email



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<P><SPAN style="FONT-SIZE: 10pt">“Hey, stuff happens”—the cliché is a cliché for a reason: because it’s true. It always has been and always will be, and that is why insurance, and subsequently, insurance marketing, will never find itself out of a job. And, believe it or not, the oft-neglected direct mail channel has proven itself to be the most successful in lead generation when it comes to insurance marketing. </SPAN></P> <P><SPAN style="FONT-SIZE: 10pt">Everything you need to take advantage of this growing market is right here in Insurance Marketing: The Competitive Intelligence Report. It’s full of direct mail trends, best practices and analysis, including formats, copy and design, premium usage, seasonality trends, branding and integrative marketing.<B><BR> <BR></B>You’ll get dozens of insurance direct mail trends based on research from DMIQ’s Who’s Mailing What archive, plus in-depth analysis of grand controls and campaigns from some of the biggest insurance giants in the business, complete with: </SPAN></P> <UL> <LI><SPAN style="FONT-SIZE: 10pt">Volume comparisons</SPAN> <LI><SPAN style="FONT-SIZE: 10pt">Seasonality trends</SPAN> <LI><SPAN style="FONT-SIZE: 10pt">Trends in package format, 4-color printing, personalization and variable data</SPAN> <LI><SPAN style="FONT-SIZE: 10pt">Trends in offers and premiums</SPAN> <LI><SPAN style="FONT-SIZE: 10pt">Review of the mail that uses copy drivers</SPAN> <LI><SPAN style="FONT-SIZE: 10pt">Analysis on the integrative future of insurance mail</SPAN> <LI><SPAN style="FONT-SIZE: 10pt">And more!</SPAN></LI></UL> <P><SPAN style="FONT-SIZE: 10pt">Plus, this book contains full company profiles and statistics of the top 20 insurance companies in the industry, including GEICO, AAA, State Farm, New York Life, Allstate, and many more. </SPAN></P> Insurance Marketing: The Competitive Intelligence Report

“Hey, stuff happens”—the cliché is a cliché for a reason: because it’s true. It always has been and always will be, and that is why insurance, and subsequently, insurance marketing, will never find itself out of a job. And, believe it or not, the oft-neglected direct mail channel

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