Are You a Relationship Wrecker?

Seven signs that you’re alienating prospective donors.

We all love Grandma, but she's a little out of touch. Instead, Leroux Miller advises us to channel the "Cool Aunt" when communicating. "Cool Aunt nonprofits know who they are communicating with and are constantly checking in with their audience … They regularly adjust the content of their communications, and even their publishing schedule, to be relevant to their audience right now … As much as possible, their newsletters are tools for not only delivering content but also sparking conversation and interaction."

5. You're boring

Fundraising and communications are as much art as they are science. This means you have to find ways to keep your content fresh. Take a step away from your desk. Go for a walk. Volunteer. Take in a play. Read the comics. Better yet, talk to some of the people who are recipients of your services. Still not inspired? You may be in the wrong line of business.

6. You're channeling Chicken Little

The news is filled with tragedy. From the oil spill in the Gulf, to the suffering in Gaza, to the flash flood in Arkansas, there is more than enough grief to go around. It's hard not to be seduced by all this distress, but you must try to stay positive. Your supporters don't want to feel powerless and hopeless. Instead of waxing on and on about the perils of the world, remember to talk about your successes. Tell a story about that one starfish you saved and how your donors made it possible.

7. You never call

We've all gotten so used to electronic communications that sometimes we forget the power of picking up the phone and/or meeting face to face. Reaching out in personal ways is ever more important in an impersonal world. No time for lunch with a key donor or member? Schedule coffee or a quick chat. FS

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