Open Enrollment | Subscribe to FundRaising Success HERE
Connect
Follow us on
Advertisement
 

7 Tips for Quick Fundraising Response During a Time of Need

November 1, 2012 By Molly Brooksbank

The first days following a disaster or other emergencies — like Hurricane Sandy that hit the East Coast this week — can be crucial for organizations as they reach out to supporters and request help. At a time when many organizations may not have the time to outline a formal strategy, here are seven tips that can help any organization make the greatest impact during this time of need.

1. Hijack your homepage to make the emergency the focus. Use clear calls to action to donate and share through social media or tell-a-friend capabilities.

2. Include a clear description in news articles and relevant forms of your organization's role in the relief effort.

3. Make it clear what people are donating to. Avoid sending people to a general donation form. With general forms, savvy donors question where the money is going and other donors assume it is going to relief efforts for the emergency. Remember, though, that your systems must be set up to clearly designate where the money is going, or your organization will not be able to fulfill the donor intent, which can also lead to problems. Make it clear if donations will go to the specific relief effort. Monitor how much you are raising, and make sure the funds are designated to that effort — they cannot be repurposed elsewhere unless you make it clear that once the need is met, additional funds will go to preparedness for another need.

4. Be careful how you solicit sustaining gifts. If you choose to use a form designated to a specific emergency, you may limit the ability you have to use those funds. Although, if your organization has a long-term relief effort, offering sustaining giving as an option in follow-ups to emergency donors can be a compelling and relevant ask.

5. Pay attention to form design. Make sure forms are short and display any third-party verifications of your effectiveness or legitimacy in the effort, such as including VeriSign, Charity Navigator ratings, Charity Watch ratings or Better Business Bureau status.

 

Companies Mentioned:

SPONSORED CONTENT

MORE ON CAMPAIGNS / FUNDING SOURCES >>

FROM THE BOOKSTORE

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

<b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b>
  
First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:  

• Choose the right channels for your campaign 
• Develop creative that works across multiple channels 
• Revitalize the direct mail component of your multichannel mix 
• Make sure email plays its increasingly important role perfectly 
• Seamlessly integrate mobile marketing into the fundraising campaign 
• Boost your online strategy with social media 
• Create a multichannel donor renewal campaign 
• Figure out that you're doing right — via testing and results measurement 
• Use all the pieces of the multichannel puzzle  

Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked.

About DirectMarketingIQ
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

Who's Charging What Who's Charging What!

Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

ORDER NOW

 

MORE ON MISSIONS/DONOR SEGMENTS >>

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: