FundRaising Success

You will be automatically redirected to fundraisingsuccessmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

A Great Resource for Membership Strategies

September 2007 By Margaret Battistelli
1
In our quest for practical, actionable content for Advisor readers, we come across a lot of really terrific resources. And we usually cull nuggets of information from them to present alongside our staff- and contributor-written stories.

But sometimes we like to turn you on to some of these resources as a whole — especially those that seem like unexpected surprises — so you can check them out yourself and get their solid advice first hand.

Such is the case with the Web site of Alexandria, Va.-based consultancy Marketing General Inc. (www.marketinggeneral.com). The site’s News & Tips section is a treasure trove of information for associations and membership organizations, including access to Senior Vice President Tony Rossell’s whitepaper, “The Optimized Membership Program,” and a number of shorter pieces with titles like “Key Membership Development and Analysis Formulas,” “Ten Time-Tested Membership Recruitment Mailing Tips,” and “Five Strategies for Successful Mailing List Selection.” Be sure to sign up for MGI’s free, monthly Tipster newsletter by e-mailing info@marketinggeneral.com.

To access the direct marketing tips, www.marketinggeneral.com/DMTips.asp
 

Companies Mentioned:
1

SPONSORED CONTENT

MORE ON CAMPAIGNS / FUNDING SOURCES >>

FROM THE BOOKSTORE

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars. <b>In <i>"The Art & Science of Multichannel Fundraising" </i> from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <u>it's specifically created (and priced) for nonprofits</u>. </b> First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to: • Choose the right channels for your campaign • Develop creative that works across multiple channels • Revitalize the direct mail component of your multichannel mix • Make sure email plays its increasingly important role perfectly • Seamlessly integrate mobile marketing into the fundraising campaign • Boost your online strategy with social media • Create a multichannel donor renewal campaign • Figure out that you're doing right — via testing and results measurement • Use all the pieces of the multichannel puzzle Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked. About DirectMarketingIQ The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry. <b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

ORDER NOW

Your everything-you-need-to-know guide to personalized URLs, including: <b>Best Practices </b> on why they work, campaign strategy, multichannel creative, analytics, and <b>10 Case Studies</b> PURLs for Profit

Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:
Tony Rossell - Posted on December 24, 2008
Thanks for the feedback on our web site. MGI has a long standing tradition of serving the non-profit marketplace. Please let us know if we can be of help to you. Tony
Click here to view archived comments...
Archived Comments:
Tony Rossell - Posted on December 24, 2008
Thanks for the feedback on our web site. MGI has a long standing tradition of serving the non-profit marketplace. Please let us know if we can be of help to you. Tony