Open Enrollment | Subscribe to NonProfit PRO HERE
Connect
Follow us on
Advertisement
 

A Look at the DMFA Package of the Year: Fountain House Flying Cat Package

September 30, 2011 By Joe Boland
Get the Flash Player to see this rotator.
 
Wednesday, the Direct Marketing Fundraisers Association held a luncheon for its 2011 Package of the Year Winners, which were announced back in June.

FundRaising Success spoke with a few of the creators of the winning packages, and we'll be highlighting those in Today in Fundraising.

To kick things off, today we discuss the 2011 Package of the Year, the Flying Cat Pads and Cards package — which also won Renewal Package of the Year — from Fountain House, a nonprofit dedicated to the recovery of men and women with mental illness by providing opportunities for its members to live, work and learn, while contributing their talents through a community of mutual support. FS spoke with Amy Tripi, president of Tripi Consulting, who worked with Fountain House to create the package.

Back in 2006, Fountain House and Tripi were tasked with doubling the organization's file size by the board. At that time, Fountain House had pushed out with mission-driven direct-mail campaigns and did not mail any premiums or freemiums. But with this new goal to grow the file, the idea of using premiums entered the fold.

"In crunching the numbers, the only way that we were going to be able to double the file size was if we were going to move into the world of premiums," Tripi says.

Luckily for Fountain House, coming up with premiums that tied in to the mission was easy. One of the organization's programs is running an art gallery showcasing artwork from members of the organization — people with mental disabilities such as schizophrenia and bipolar disorder. So it was only natural for Fountain House to use some the remarkable artwork its beneficiaries create for the Fountain Gallery as premiums.

Fountain House began mailing small note pads versus a card pack of the artwork and began testing different formats. What Tripi and Fountain House discovered first and foremost is that the premiums worked.
 

SPONSORED CONTENT

MORE ON CAMPAIGNS / FUNDING SOURCES >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

 

SPONSORED CONTENT

MORE ON DIRECT MAIL >>

FROM THE BOOKSTORE

Reading The Ultimate  Insider’s Guide to Winning Foundation Grants is like peeking at someone’s  secret diary or personal email.  You feel  guilty.  This is privileged information.
Only in this case Martin Teitel WANTS to reveal everything  to you. A
 long-time foundation CEO, he’s fed up with the smoke and mirrors of  
grant seeking. Ultimate Insider's Guide to Winning Foundation Grants

Reading The Ultimate Insider’s Guide to Winning Foundation Grants is like peeking at someone’s secret diary or personal email. You feel guilty. This is privileged information. Only in this case Martin Teitel WANTS to reveal everything to you. A long-time foundation CEO, he’s fed up with the smoke and mirrors of...

ORDER NOW

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more! Monthly Giving: The Sleeping Giant

One of the only books for fundraisers on monthly giving! Tips on how to make monthly giving work alongside other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

ORDER NOW

 

MORE ON STRATEGIES / TECHNIQUES >>

FROM THE BOOKSTORE

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it. Nonprofit Social Media

Is social media baffling to you?Fundraising coach Marc A. Pitman thinks we live in the most exciting time for nonprofits! In Nonprofit Social Media: The Fundraising Coach’s guide to nurturing relationships from your desk, he sets out to prove it....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: