A Nonprofit-Corporate Partnership Makes a Cause Stand Out, According to Survey
March 11, 2010
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• 80% through traditional media (e.g., newspapers, magazines, television)
• 74% in advertising
• 69% at events
• 66% in the store, on a package or at the register
• 64% through standard mail
• 59% through e-mail
• 49% through social media channels (e.g., Facebook, blogs, YouTube, Twitter)
• 29% on mobile devices (via text messaging)
For a copy of the 2010 Cone Nonprofit Marketing Trend Tracker fact sheet, please contact Casey Brennan (cbrennan@coneinc.com) or visit www.coneinc.com/2010-cone-nonprofit-marketing-trend-tracker.
• 74% in advertising
• 69% at events
• 66% in the store, on a package or at the register
• 64% through standard mail
• 59% through e-mail
• 49% through social media channels (e.g., Facebook, blogs, YouTube, Twitter)
• 29% on mobile devices (via text messaging)
For a copy of the 2010 Cone Nonprofit Marketing Trend Tracker fact sheet, please contact Casey Brennan (cbrennan@coneinc.com) or visit www.coneinc.com/2010-cone-nonprofit-marketing-trend-tracker.
About the survey:
The 2010 Cone Nonprofit Trend Tracker presents the findings of an online survey conducted February 11-12, 2010 by Opinion Research Corporation among a representative U.S. sample of 1,055 adults comprising 510 men and 545 women 18 years of age and older. The margin of error associated with a sample of this size is +/- 3%.
About Cone:
Cone (www.coneinc.com) is a strategy and communications agency engaged in building brand trust. Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause Branding, Brand Marketing, Nonprofit Marketing, Corporate Responsibility and Crisis Prevention and Management initiatives. Cone is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com).
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