A Simple (Yet Vital) Thought on Testing
November 2007
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“Remember this: You can mail a perfectly respectable donor acquisition package to the wrong list and lose everything, including your job. But you can also mail a mediocre (or even bad) package to a good list and lose money. Testing reduces your risk.”
— Fundraising letter writer, instructor, author and newsletter publisher Alan Sharpe in the Sept. 21 edition of his free weekly e-newsletter, Raiser Sharpe Focus. Sign up at www.RaiserSharpe.com
— Fundraising letter writer, instructor, author and newsletter publisher Alan Sharpe in the Sept. 21 edition of his free weekly e-newsletter, Raiser Sharpe Focus. Sign up at www.RaiserSharpe.com
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