Advisor 02/05/08_Quote
February 2008
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“There’s a good chance that our [monthly donor] did not select her two favorite charities and then join their monthly programs. Most likely, she responded to the two charities who asked her first.”
— Harvey McKinnon from “Myths of Monthly Donor Programs: Challenging the Myths About Monthly Giving Programs,” as quoted by Krista Harte Sassaman, senior account director at Epsilon, in her session, “Monthly Giving Basics & Beyond: Shattering the Status Quo With Your Sustainer Program,” at the DMA Nonprofit Federation’s 2008 Washington Nonprofit Conference last month.
— Harvey McKinnon from “Myths of Monthly Donor Programs: Challenging the Myths About Monthly Giving Programs,” as quoted by Krista Harte Sassaman, senior account director at Epsilon, in her session, “Monthly Giving Basics & Beyond: Shattering the Status Quo With Your Sustainer Program,” at the DMA Nonprofit Federation’s 2008 Washington Nonprofit Conference last month.
Companies Mentioned:
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