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As you dig deeper and extend your reach further to find more donor dollars in a worsening economy, be careful about who and what you align your organization with. Don’t make promises you can’t keep. Don’t pretend to be new and improved. Don’t play your donors like mindless pawns. In the case of nonprofit organizations, an ounce of Prevention (-like tactics) could well be worth a lifetime of donor trust issues. Why risk it?
Margaret Battistelli
Editor-in-Chief
mbattistelli@napco.com
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