Your Secret Donor Hates You
Anonymous donors might be the newest trend, but they’re an indicator of a broken trust.
April 2007 By Trent Stamp
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I have a friend named Tim. He’s an investment banker in Manhattan, makes a ton of money and likes to give to those who are less fortunate than himself.
Tim loves the concept of charity. Unfortunately, after 15 years of writing checks to New York’s nonprofit organizations, Tim hates charities.
He’s tired of having his name sold to groups similar to the one to which he donated. He’s tired of getting phone calls on his private line from charities he’s never heard of. And he’s tired of writing a healthy check to a nonprofit, only to get a solicitation letter from it a mere month later.
So, what’s a guy like Tim to do? Stop giving altogether? No. Thankfully, Tim still sees the needs in his community and is imbued with a philanthropic spirit his parents taught him. He hasn’t put his money back in his pocket and gone home — yet. But he has taken the first step down that path.
Tim gives to charities anonymously.
But why?
This is an unnatural act for a man of Tim’s age (late 30s) and profession. It wouldn’t hurt his career to be seen on donor lists in annual reports reviewed by his superiors. Tim doesn’t give anonymously like The Atlantic Philanthropies founder Charles Feeney did — because he’s publicity-shy and wants to conceal his identity from the press. Tim does it because he’s sick of charities and their customer-unfriendly tactics.
And Tim is not alone.
The online-giving portal Network for Good states that 20 percent of the people that use its service do so anonymously. A donor that uses the site to make a charitable gift gets a receipt from Network for Good, and the charity gets the donation. But Network for Good can conceal the donor’s identity from the recipient group.
In 2006, anonymous giving accounted for more than $7 million in donations made through the popular online site; at an average gift of $100, this is a ton of people who have no interest in their charity of choice having the opportunity to thank them.
According to a March 2006 study Network for Good did of its donors, the opportunity to give anonymously was one of the primary reasons why people chose the Web site to process their gift. The Internet allows this to happen, but the behavior of charities has made it necessary.
Tim loves the concept of charity. Unfortunately, after 15 years of writing checks to New York’s nonprofit organizations, Tim hates charities.
He’s tired of having his name sold to groups similar to the one to which he donated. He’s tired of getting phone calls on his private line from charities he’s never heard of. And he’s tired of writing a healthy check to a nonprofit, only to get a solicitation letter from it a mere month later.
So, what’s a guy like Tim to do? Stop giving altogether? No. Thankfully, Tim still sees the needs in his community and is imbued with a philanthropic spirit his parents taught him. He hasn’t put his money back in his pocket and gone home — yet. But he has taken the first step down that path.
Tim gives to charities anonymously.
But why?
This is an unnatural act for a man of Tim’s age (late 30s) and profession. It wouldn’t hurt his career to be seen on donor lists in annual reports reviewed by his superiors. Tim doesn’t give anonymously like The Atlantic Philanthropies founder Charles Feeney did — because he’s publicity-shy and wants to conceal his identity from the press. Tim does it because he’s sick of charities and their customer-unfriendly tactics.
And Tim is not alone.
The online-giving portal Network for Good states that 20 percent of the people that use its service do so anonymously. A donor that uses the site to make a charitable gift gets a receipt from Network for Good, and the charity gets the donation. But Network for Good can conceal the donor’s identity from the recipient group.
In 2006, anonymous giving accounted for more than $7 million in donations made through the popular online site; at an average gift of $100, this is a ton of people who have no interest in their charity of choice having the opportunity to thank them.
According to a March 2006 study Network for Good did of its donors, the opportunity to give anonymously was one of the primary reasons why people chose the Web site to process their gift. The Internet allows this to happen, but the behavior of charities has made it necessary.
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