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Blackbaud and PayPal Offer New, Low-Cost Web Tools for Nonprofits

BlackbaudNow Launches with $12,500 Donation Sweepstakes

April 1, 2009
Charleston, S.C. and San Jose, Calif., March 30, 2009 — Blackbaud, Inc. (Nasdaq: BLKB), the leading global provider of software and services designed specifically for nonprofit organizations, and PayPal, a leading global online payment service, today announced the availability of BlackbaudNow™, an affordable solution to help new and growing nonprofits reach their fundraising goals. BlackbaudNow offers nonprofits a point-and-click website builder with secure donation processing and the ability to send emails and record donors’ giving histories.
 
In celebration of the launch, Blackbaud and PayPal are inviting nonprofits to participate in the BlackbaudNow Donation Sweepstakes. From March 30 to June 30, 2009, nonprofits that sign up for BlackbaudNow will be automatically entered in the sweepstakes. The first place contest winner will receive a matching donation of up to $2,500 and 20 additional nonprofits will receive matching donations of up to $500.

“Built on Blackbaud’s proven technology platform with secure payment processing through PayPal, BlackbaudNow provides a simple tool to help nonprofits quickly grow their supporter bases, accept donations and payments, and communicate their missions online,” said Marc Chardon, Blackbaud’s chief executive officer. “This template-driven solution is ideal for new and growing nonprofits that need instant access to basic web tools.”
 
BlackbaudNow is specifically designed for nonprofits, with features such as:
 
·         WebNow—to create online presence and enable online fundraising, with point-and-click site design, and donations securely processed with PayPal  
·         DonorNow—to track donor giving history and communications
·         EmailNow—to support email messages, e-newsletters and appeals
 
With this affordable solution, nonprofits do not pay any setup or monthly fees. Instead, nonprofits only pay fees on a per-transaction basis.
 
“We welcome the addition of BlackbaudNow to the marketplace and applaud both Blackbaud and PayPal for their efforts to provide the nonprofit sector an easy, cost-effective and secure way to take their fundraising and communications efforts online,” said Rebecca Masisak Co-CEO of TechSoup Global, a nonprofit specializing in technology assistance for community-based organizations in 23 countries.
 
“More than 100,000 nonprofits already use PayPal for payment processing,” said Glenn Lim, general manager of alliances and non-retail payments for PayPal. “We know that our work with Blackbaud, a trusted partner of nonprofits, will allow us to better serve our nonprofit customers and help them achieve their fundraising goals.”
 

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As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place. 

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•	Not falling into the whole openers/non-openers/clickers trap
•	Test mailing at different times of the day
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