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Blackbaud Sphere Grow Provides Nonprofits a Solution and Strategy for Online Success

New version of Blackbaud Sphere is an affordable, web-deployed solution that includes ongoing personalized consulting services, training and support

November 13, 2009
Charleston, S.C., November 13, 2009 — Blackbaud, Inc. (Nasdaq: BLKB), the leading global provider of software and related services designed specifically for nonprofit organizations, today announced the release of Blackbaud Sphere Grow™. This new “Grow” version of the company’s popular web-based emarketing and event fundraising solution, Blackbaud Sphere, provides nonprofits an affordable turn-key solution with a guided implementation and ongoing consulting services.
 
“Blackbaud Sphere Grow is a complete online marketing and peer-to-peer fundraising solution that helps nonprofits desiring a greater online presencebuild engaging websites, create effective email campaigns, run peer fundraising events, and measure their success,” said Steve MacLaughlin, Blackbaud’s director of Internet solutions. “The Grow package was designed to guide nonprofits through their strategy – from launch to analysis – to ensure success.”
 
Central to the solution is Blackbaud’s Friends Asking Friends technology, which allows users to set up and run 'Thon' style peer-to-peer fundraising events. Friends Asking Friends has built-in integration with social networks like Twitter®, Facebook®, and YouTube® to help nonprofits extend the reach of their marketing. Blackbaud Sphere Grow also includes an online supporter database thatstores all of a nonprofit’s website and email contacts, greatly reducing the amount of time and money staff must spend on administrative tasks and allowing supporters to provide a customized, targeted online experience with their organization.
 
Blackbaud Sphere Grow includes everything nonprofits need to reach new supporters and cultivate relationships with them online. It provides a comprehensive content management system (with no webpage limits), a complete email campaign toolset, an online peer-to-peer fundraising platform, implementation, design and strategic consulting, support and training. It also has the most comprehensive and open application program interface (API) in the industry, giving developers the power to connect their data operationally or programmatically.
 
Blackbaud Sphere Grow helps nonprofits:
 
·         Set up and run 'Thon' style peer-to-peer fundraising events
·         Reach new donors and event participants online
·         Inspire more support with a more user-friendly and professional site
·         Grow their list of email subscribers
·         Design and launch email campaigns and newsletters
 

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