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2. Have personality, a style that sets it apart from other blogs and that sets your organization apart from other organizations.
3. Have a philosophy. Why are you blogging? “It can’t just be a random collection of thoughts because then it’s almost juvenile. But it certainly can be far-ranging in the subject matter,” Craver says.
Roger Craver can be reached via www.theagitator.net, or www.cravermathewssmith.com
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