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Book Preview: What Types of Software Could Assist Your Organization?

February 23, 2010 By Janet Spavlik
Looking for ways to streamline your nonprofit organization's processes? Many times, implementing software to automate certain processes can increase efficiency and even save money in the long-term. However, it can be a daunting endeavor that raises many questions. For instance, what types of software should your nonprofit be using? What products are available, and which would work best for your particular organization?

Idealware recently released "The Idealware 2010 Field Guide to Nonprofit Software: Fundraising, Communications and Outreach" in hopes of assisting nonprofits in addressing these and other related questions. According to the book's foreword, written by Idealware Founder and Executive Director Laura S. Quinn, the guide is a summary of more than four years of software-related research that included product reviews as well as interviews with hundreds of nonprofit staff members "to gather the impartial information that organizations need to make better decisions."

The book includes four main sections: Understanding What You Need, which recommends the types of software that every organization needs; Case Studies, which provides overviews of several "fictional, but realistic" organizations with varying staffs and budgets, and addresses how different types of nonprofits can effectively use software; Types of Software, which covers 35 different areas of software, ranging from blogs, event registration and photo editing to Web analytics, search engine optimization and mobile text messaging; and More Resources.

The 84-page paperback book is available for $19.95 at www.idealware.org/fieldguide

 

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Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI.

As any good email marketer today knows, there are a number of obstacles standing between you

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Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI

<i>Hitting the Email Inbox</i> covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI. 

As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place. 

<i>Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI </i> features five chapters full of industry-proven best practices to achieve maximum inbox delivery.

You’ll also get dozens of surefire tips and methods for improving your deliverability, including:

•	Developing a trigger email program
•	Segmenting and reviewing your results by service
•	Understanding the whitelist/blacklist process
•	Using different addresses for different segments of your file
•	Not falling into the whole openers/non-openers/clickers trap
•	Test mailing at different times of the day
•	Being smart about timing
•	Use an ECOA service
•	Looking into certification, and much more!

<b><u>The report also includes four detailed case studies</b></u>, providing practical examples of what email deliverability tactics did and didn’t work for four real-life companies. 

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The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry.

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Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and...

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