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Building Trust With Donors: Are You Secure?

July 6, 2010 By Robin Fisk

2. Avoid barriers. Taking donations online is now a given, so avoid barriers such as asking donors to fill in a form, then print it and mail it to you. If it’s that hard to give, how do I know you’ll spend it wisely? Build trust by allowing online donors to discover how to give easily, and don’t put unnecessary barriers, such as a lengthy registration process, in their way. If your database is PCI-compliant, you can build more trust by adding explanatory logos and text accordingly.

Robin Fisk is a senior charity technology specialist at Alexandria, Va.-based nonprofit software provider Advanced Solutions International.
 

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