Cafamerica: Success of 'Slumdog Millionaire' Aiding Charities
Oscar-Winning Film Inspires a Boost in Donations to Groups Working With India’s Children; CAFAmerica Offers Simple Means By Which to Target Donations to Best Programs In India.
March 3, 2009
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ALEXANDRIA, VA, March 3, 2009 — The Oscar-winning film “Slumdog Millionaire” — depicting the often dire circumstances faced by children in poverty in India – has sparked interest in charities that target the problem, according to CAFAmerica, which promotes borderless charitable giving as part of the CAF International Network that spans six continents and has over $4 billion of charitable funds under management.
CAFAmerica CEO Susan Saxon-Harrold said: “Individuals and organizations that have been touched by ‘Slumdog Millionaire’ should consider donating to aid Indian children. I have seen the excellent work by charities working in the slums in Mumbai. These charities are making a huge impact on the health, welfare and education of children living in poverty with very little by way of resources. The success of the film has thrown a positive spotlight on their efforts. We advise donors on how best to get involved in giving to India as well as how to make donations safely to get the best impact. As well as working with individuals we work with CAF India to help corporations with their corporate community involvement goals in the region."
According to an estimate by UNICEF, there are currently 11 million children living on the streets of India, many of whom have fled abuse or mistreatment at home.
The film “Slumdog Millionaire” has inspired a boost in donations to the following children's charities:
* Railway Children (http://www.railwaychildren.org.uk/) reports that has experienced 10 times as many hits on its Web site as normal and is witnessing a new wave of donations. Based in India, Railway Children established its first charity project in India in 1996, working with local third sector organizations to address the problem of homelessness. Chief executive Terina Keene has been quoted as saying: "We just hope that this marvelous film will help put us at the forefront of people's minds when it comes to helping the charity. The children on the streets of India desperately need our help."
* SOS Children's Villages of India (http://www.soscvindia.org/soswebsite/index.php) is a non-profit, non-government, voluntary organization, committed to the care of children in need. The aim and objective of SOS-India is to provide long term family based care to parentless, homeless and abandoned children and to strengthen disadvantaged families as a preventive measure against abandonment and social neglect of children. Since its inception in 1964, SOS-India has expanded its services for children at a rapid pace.
CAFAmerica CEO Susan Saxon-Harrold said: “Individuals and organizations that have been touched by ‘Slumdog Millionaire’ should consider donating to aid Indian children. I have seen the excellent work by charities working in the slums in Mumbai. These charities are making a huge impact on the health, welfare and education of children living in poverty with very little by way of resources. The success of the film has thrown a positive spotlight on their efforts. We advise donors on how best to get involved in giving to India as well as how to make donations safely to get the best impact. As well as working with individuals we work with CAF India to help corporations with their corporate community involvement goals in the region."
According to an estimate by UNICEF, there are currently 11 million children living on the streets of India, many of whom have fled abuse or mistreatment at home.
The film “Slumdog Millionaire” has inspired a boost in donations to the following children's charities:
* Railway Children (http://www.railwaychildren.org.uk/) reports that has experienced 10 times as many hits on its Web site as normal and is witnessing a new wave of donations. Based in India, Railway Children established its first charity project in India in 1996, working with local third sector organizations to address the problem of homelessness. Chief executive Terina Keene has been quoted as saying: "We just hope that this marvelous film will help put us at the forefront of people's minds when it comes to helping the charity. The children on the streets of India desperately need our help."
* SOS Children's Villages of India (http://www.soscvindia.org/soswebsite/index.php) is a non-profit, non-government, voluntary organization, committed to the care of children in need. The aim and objective of SOS-India is to provide long term family based care to parentless, homeless and abandoned children and to strengthen disadvantaged families as a preventive measure against abandonment and social neglect of children. Since its inception in 1964, SOS-India has expanded its services for children at a rapid pace.
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