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Charity Dynamics and FreeCause Partner to Deliver Dynamic Social Networking Solution to Nonprofits

Integration of Leading Facebook Applications Enables Organizations to Boost Fundraising for Events, Strengthen Relationships with Constituents and Implement More Effective Social Media Strategies

June 23, 2009

AUSTIN, Texas, June 23, 2009 — Charity Dynamics and FreeCause today announced a partnership that will provide nonprofit organizations with a unique and powerful social networking solution to drive greater constituent involvement and take special event fundraising to new levels.

Charity Dynamics provides comprehensive online solutions to nonprofits, offering services and solutions to best meet their objectives and maximize results. The company's innovative fundraising application, Boundless Fundraising(TM), allows organizations to extend their branding, marketing and fundraising initiatives directly into event participants' Facebook networks. Nonprofits using Boundless Fundraising have raised more than $2 million through the application since the beginning of 2009.

FreeCause specializes in cutting-edge Web 2.0 tools that help organizations unlock the value of constituent relationships. The company's unique social networking solution, SnapCMS(R), enables groups to easily create customized social networking applications that help attract and engage supporters, while also providing forums that increase the level of interaction and communication with constituents. FreeCause created the Pink Ribbon social networking application, which now includes more than 6 million members and is the largest breast cancer community on Facebook.

The partnership matches FreeCause's deep and innovative technology expertise with Charity Dynamics' strong marketing background and experience developing highly successful integrated online programs for nonprofits. By combining the companies' Boundless Fundraising and SnapCMS applications, nonprofits now have the ability to more fully mobilize social networking communities to increase fundraising and support for their causes. And they can engage supporters quickly--the combined solution is easy to deploy, easy to use and easy to update as organizations move forward with their social networking campaigns.

"Nonprofits today must be able to easily tap into the power of social networking if they truly want to achieve stronger results, broaden their reach and build ongoing support," said Donna Wilkins, president of Charity Dynamics. "Our partnership with FreeCause enables us to provide organizations with the market's most powerful social networking tools so that they can raise more money, extend their marketing, and more successfully advance their missions."

Nonprofits using the combined Boundless Fundraising-SnapCMS solution will be able to:

    * Easily create dynamic applications on Facebook dedicated to specific causes and/or events that help effectively engage existing constituents or rapidly acquire new ones;
    * Provide event participants with a customized fundraising "badge" that can be placed on their individual Facebook pages to reach more donors and keep friends updated on their progress;

 

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