All views are not created equal: How to make sure your digital content hits its target
"An eyeball is an eyeball is an eyeball. Falser words were never spoken. Every time I hear someone brag about the success of their digital creative by pointing simply to the number of fans they have on Facebook as proof, I want to poke mine out. Sure, determining the impact (and value) of 'engagement' with digital content in social media is still tricky, but when it comes to measuring exposure to content through social media campaigns, old rules still apply — the quality of eyeballs can’t be overlooked." Click here to read the full post.
Hey, Do You Have My Number?
"Talking at me vs. to me is SO not compelling. NOTE: Amazon does not have the corner on customer-centric communications. Make the choice today to ensure that every communication that leaves your desk makes an effort to build a RELATIONSHIP with someone. Don't make people feel like bystanders at your main event." Click here to read the full post.
