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Children’s Defense Fund Reports Significant Increase in Web Site Traffic After Redesign With Convio Software

Site Visits, Search Results Show Improved Performance

June 15, 2009

The site’s redesigned front-end is integrated with the Convio CMS, a full-featured content management system for organizations with advanced website needs and multiple content contributors. The software provides a web content platform that combines content types and content relationships and integrates with Convio’s email marketing, fundraising, advocacy and ecommerce platform also used by the organization. The Convio system is provided through the Software-as-a-Service model offering a highly-scalable system that is available to CDF’s staff anytime, anywhere with little to no capital expenditure.

Convio is hosting a complimentary webinar with CDF and OmniStudio discussing Integrating Your Mission with Your Website on Wednesday, June 17 at 3:00 p.m. Eastern. To join the event and learn how CDF attracted new website visitors and grew donations you can register at: www.convio.com/cdf-webinar.

About Children’s Defense Fund
Well into their fourth decade, Children’s Defense Fund (CDF) is the foremost national proponent of policies and programs that provide children with the resources they need to succeed. CDF champions policies that will lift children out of poverty, protect them from abuse and neglect and ensure their access to health care, quality education, and a moral and spiritual foundation.

Learn more at www.childrensdefense.org
 

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As any good email marketer today knows, there are a number of obstacles standing between you

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Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI

<i>Hitting the Email Inbox</i> covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI. 

As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place. 

<i>Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI </i> features five chapters full of industry-proven best practices to achieve maximum inbox delivery.

You’ll also get dozens of surefire tips and methods for improving your deliverability, including:

•	Developing a trigger email program
•	Segmenting and reviewing your results by service
•	Understanding the whitelist/blacklist process
•	Using different addresses for different segments of your file
•	Not falling into the whole openers/non-openers/clickers trap
•	Test mailing at different times of the day
•	Being smart about timing
•	Use an ECOA service
•	Looking into certification, and much more!

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<FONT size=2 face=Arial>Available as a PDF.<BR><BR></FONT><FONT size=2 face=Arial>Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.<BR> <BR><B>In <I>"The Art & Science of Multichannel Fundraising" </I>from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- <U>it's specifically created (and priced) for nonprofits</U>.<BR> <BR></B>First, 9 chapters from leading fundraisers give you the latest best practices in multichannel fundraising, including how to:<BR><BR>• Choose the right channels for your campaign <BR>• Develop creative that works across multiple channels <BR>• Revitalize the direct mail component of your multichannel mix <BR>• Make sure email plays its increasingly important role perfectly <BR>• Seamlessly integrate mobile marketing into the fundraising campaign <BR>• Boost your online strategy with social media <BR>• Create a multichannel donor renewal campaign <BR>• Figure out that you're doing right — via testing and results measurement <BR>• Use all the pieces of the multichannel puzzle <BR><BR>Second, in 8 robust case studies, find out the secrets behind multichannel fundraising campaigns that worked. </FONT> Art & Science of Multichannel Fundraising

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