FundRaising Success

You will be automatically redirected to fundraisingsuccessmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

CITGO Petroleum Launches FuelingGood Promotion

Rewards Local Charities and Good Deeds with Free Fuel

June 22, 2009

HOUSTON, June 22, 2009 — At a time when there seems to be no shortage of bad news, CITGO Petroleum Corporation has launched FuelingGood, a program dedicated to local heroes who do good work in their communities. Launched June 1 and extending through the end of the year, the promotion rewards CITGO gift cards to those people who do the most good.

The promotion works like this. Local community heroes submit their personal stories of how they support their communities to www.FuelingGood.com. Five finalists will be selected from the entries and posted to the FuelingGood Web site. Then America will vote each month on the cause and the individual they think is doing the most good. The entry each month that receives the most votes from the American public will win a CITGO gift card valued at a year’s supply of fuel from CITGO. The other four finalists will win $50 CITGO gift cards. The monthly promotion runs from June through November, with a “last chance” round of voting in December for all the remaining finalists of the previous six months.

Underlying the promotion is the notion that while the spirit of helping others is alive and well, many good deeds simply go unnoticed. Additionally, with today's economy, people might not be able to provide donations to their favorite charities, but through FuelingGood they can nominate their local heroes for the good work being done. And those nominations that receive the most votes from those visiting the site are further promoted and rewarded with CITGO gift cards. Within the 27 states of the CITGO gasoline network footprint, any act of good will, from an individual using their own time to help a local school team make it to the state finals, to someone helping an elderly neighbor with errands – and everything in between – is eligible.

Helping those in need is one of the core values of CITGO, and the FuelingGood promotion is a way to put that value into practice. Each FuelingGood nomination can help to inspire people to join in the FuelingGood movement, thus providing hope to those that need it the most. All CITGO employees at the refineries, lubricants blending plants, terminals, and corporate office, as well as the employees and operators of the nearly 7,000 locally owned CITGO gasoline stations and fast lubes across the country, are dedicated to the spirit of FuelingGood. Furthermore, all of the CITGO programs that assist those in need, including FuelingGood, free heating oil and our 23-year support of the Muscular Dystrophy Association, are aligned with the social development principles of the CITGO shareholder, Petróleos de Venezuela, S.A., the national oil company of the Bolivarian Republic of Venezuela, and are further supported by the independent CITGO marketers and retailers in their local communities.

For complete rules and to submit a story, visit www.FuelingGood.com. Be sure to return to the site regularly for information on finalists and a chance to vote on the top participants. For additional details, follow FuelingGood on Twitter at http://twitter.com/FuelingGood2009, on Facebook at http://www.facebook.com/pages/CITGO-Fueling-Good/108494515990?ref=ts and YouTube at http://www.youtube.com/fuelinggood2009.

CITGO, based in Houston, is a refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals and other industrial products. The company is owned by PDV America, Inc., an indirect wholly owned subsidiary of Petróleos de Venezuela, S.A., the national oil company of the Bolivarian Republic of Venezuela.

For more information visit www.citgo.com.


 

Companies Mentioned:

MORE ON STRATEGIES / TECHNIQUES >>

FROM THE BOOKSTORE

<I>Hitting the Email Inbox</I> covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI. <BR><BR>As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place. <BR><BR><EM>Hitting the Email Inbox</EM>: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI features five chapters full of industry-proven best practices to achieve maximum inbox delivery. <BR><BR>You’ll also get dozens of surefire tips and methods for improving your deliverability, including: <BR>• Developing a trigger email program <BR>• Segmenting and reviewing your results by service <BR>• Understanding the whitelist/blacklist process <BR>• Using different addresses for different segments of your file <BR>• Not falling into the whole openers/non-openers/clickers trap <BR>• Test mailing at different times of the day <BR>• Being smart about timing <BR>• Use an ECOA service <BR>• Looking into certification, and much more! <BR><BR>The report also includes four detailed case studies, providing practical examples of what email deliverability tactics did and didn’t work for four real-life companies. Hitting the Email Inbox

Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI.

As any good email marketer today knows, there are a number of obstacles standing between you

...

ORDER NOW

Available as a PDF.<BR> <BR>A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely. <BR><BR>That’s the focus of this new guide to email marketing, with articles devoted to best practices for prospecting; continuing to build and refresh your opt-in file; how social and email work together; generating relevant content; keeping your messages safe from spam filters and junk-mail folders; and more. <BR><BR>Are you searching for ways to create stronger email marketing campaigns? <BR><BR>The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about how to create top-notch email marketing campaigns for years. <BR><BR>We’ve compiled this information and made it easy for you to find all in one place, with our easy-to-read report – <EM>Email Marketing That Works (2nd Edition)</EM>. Email Marketing that Works (2nd Edition)

Available as a PDF.

A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely.

That’s the focus of this new guide to email



...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: