ClickSquared Launches Extensive Emarketing Donor Solution for SPCA International
Consolidation of Donor Activities Enables SPCA International, Creator of Operation Baghdad Pups, to Better Understand and Communicate with Key Donors
November 11, 2009
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WALTHAM, Mass., November 11, 2009 — ClickSquared, the leading interactive relationship marketing firm, announced its relationship with SPCA International, a non-profit devoted to advancing the safety and well-being of animals. ClickSquared began working with SPCA International a few months ago to help it better communicate with its donor community. With a variety of databases in use, it was challenging to get a complete picture of each and every donor and to fully understand when, where and how they made donations.
"Donors are a lifeline for us, and we need to communicate with them in a meaningful, individualized way," said, JD Winston, Executive Director with SPCA International."By working with ClickSquared, we were able to get a holistic view of each donor in one consolidated database which will ultimately enable us to reach them more effectively."
Once the unified database was in place, ClickSquared and SPCA International leveraged the details to execute choreographed, multi-channel communications with donors. SPCA International further extended the relationship by having ClickSquared design the SPCA International website, implementing a web presence that seamlessly integrated into its social media activities like Facebook.
"Due to donor passion for the cause, SPCA International wanted to interact with this community on a more personalized level, which meant understanding that an individual might have donated dog bones in March, volunteered his time in June and given a monetary donation via the web in September," said Wayne Townsend, CEO for ClickSquared."Now that we have a clearer understanding of donor actions, SPCA International can use this to communicate more effectively and accurately. The ultimate goal is to engage donors on an ongoing basis, while driving costs down and donations up."
ClickSquared's Non-Profit Expertise
ClickSquared offers non-profit organizations a fully integrated multi-channel communications solution, born through years of investment on the commercial-side, to help them achieve success and grow revenues for the future in this challenging financial environment. Leading NPOs work with ClickSquared to develop strategies and execute interactive multi-channel relationship marketing campaigns based on their organization's specific business goals. ClickSquared's unique ability to leverage data and execute strategies across all communication channels allows non-profits to cultivate deeper relationships and drive more meaningful engagement with their constituents by providing them with the capability to create timely, relevant, and personalized communications based on each constituent's profile.
About ClickSquared, Inc.
"Donors are a lifeline for us, and we need to communicate with them in a meaningful, individualized way," said, JD Winston, Executive Director with SPCA International."By working with ClickSquared, we were able to get a holistic view of each donor in one consolidated database which will ultimately enable us to reach them more effectively."
Once the unified database was in place, ClickSquared and SPCA International leveraged the details to execute choreographed, multi-channel communications with donors. SPCA International further extended the relationship by having ClickSquared design the SPCA International website, implementing a web presence that seamlessly integrated into its social media activities like Facebook.
"Due to donor passion for the cause, SPCA International wanted to interact with this community on a more personalized level, which meant understanding that an individual might have donated dog bones in March, volunteered his time in June and given a monetary donation via the web in September," said Wayne Townsend, CEO for ClickSquared."Now that we have a clearer understanding of donor actions, SPCA International can use this to communicate more effectively and accurately. The ultimate goal is to engage donors on an ongoing basis, while driving costs down and donations up."
ClickSquared's Non-Profit Expertise
ClickSquared offers non-profit organizations a fully integrated multi-channel communications solution, born through years of investment on the commercial-side, to help them achieve success and grow revenues for the future in this challenging financial environment. Leading NPOs work with ClickSquared to develop strategies and execute interactive multi-channel relationship marketing campaigns based on their organization's specific business goals. ClickSquared's unique ability to leverage data and execute strategies across all communication channels allows non-profits to cultivate deeper relationships and drive more meaningful engagement with their constituents by providing them with the capability to create timely, relevant, and personalized communications based on each constituent's profile.
About ClickSquared, Inc.
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