cMarket/BiddingForGood and LVI/Thomas Cook Group Sign $1.5 Million Marketing Agreement
Online Charity Auctions: New, Measureable Marketing Platform
August 4, 2009“We look forward to working with Thomas Cook as there is a lot of travel sold in the charity auction market”, said Mr. Carson. “We can help charities raise more funds while giving Thomas Cook access to a performance based specialty marketing channel.”
About Thomas Cook
Thomas Cook Group, LLC is traded publicly on the London Stock Exchange with sales in excess of $15 Billion worldwide. The company is 167 years old with 31,000 staff members operating in more than 30 countries. LVI, a division of Thomas Cook Group, LLC, has designed marketing programs for more than 130 of the Fortune 500 in the United States.
About BiddingForGood
BiddingForGood is the leading online auction platform solely for organizations engaged in fundraising for nonprofit causes. With more than 6,000 customers, online auctions powered by BiddingForGood have generated over $67 million for non-profit organizations by allowing organizations to secure more items, more bidders and ultimately raise more money. The company also works with brand marketers through its unique product placement advertising program to enable them to reach affluent donors while they are spending in a trusted environment. You can experience our marketplace at www.BiddingForGood.com. BiddingForGood is headquartered in Cambridge, Mass.
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