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Conference Roundup: Reaching the Hispanic Population

August 2008 By Melissa Busch
* “We can’t afford to adapt back-end infrastructure right now.”
* “We tried that before … ”

Fundraisers also need to be aware of signs of deep ignorance or insensitivity to cultural differences — all of which can point to a disaster.

“If you hear those things, push harder, ask for a transfer or quit,” Saray said. “It’s hard and mistakes will be made, but [the Hispanic community] is essential to the future.”
 

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