Few organizations make constituents feel as much a part of the mission as Habitat for Humanity does. That involvement is intrinsic to its mission. A Christian organization dedicated to eliminating substandard housing and homelessness throughout the world, Habitat relies both on financial support and help from volunteers in its effort to build homes. These are the two key components to achieving the goals of its mission. Without the funds, the houses wouldn’t be able to be built, nor would they be built were it not for volunteers’ helping hands.
This mailing is a great display of how the organization connects donors to the home builds they help finance. It is mailed in a 6-inch-by-11-inch in-line produced envelope and features a color photograph of an exuberant volunteer at work with the caption, “I Helped Build It!” On the back of the envelope copy reads, “Your FREE ‘I Helped Build It’ DECAL is enclosed!” The spot-glued flap where the envelope opens shows six more thumbnail-sized photos of volunteers and the caption, “We All Helped Build It!”
Enclosed is a 4.5-inch-by-9.5-inch reply device with the adjoining, perforated “I Helped Build It!” decal, a BRE and a four-page 4.5-inch-by-9.5-inch letter. The letter begins with the personalized statement, “You Helped Build It Too, (name of donor)!” The first paragraph of the letter goes on to explain that the decal was included in the mailing because “every bit as much as the volunteers, staff and homeowners who pound the nails of each Habitat house ... you are there right along side them, building it too ...”
It’s a great way to say thanks to donors who perhaps don’t have the opportunity to get involved with the hands-on aspects of an organization’s mission and engaging them for additional support.
THIS MAILING is available in digital form at the special price of $24.95. To order it, click on the package to be directed to our order form that contains other special offers on Archive mailings.
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