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Convio Recognizes Nonprofits for Innovation in Online Marketing, Fundraising, Advocacy and Email Marketing at Summit 2009

Eleven Nonprofit Organizations Honored for Creativity and Innovation in Email Marketing, Online Fundraising, Online Marketing, Advocacy, and Donor Management at Fourth Annual Conference

November 17, 2009
Austin, Texas, November 17, 2009 — Convio today announced the winners of its third annual Innovator Awards as revealed at a ceremony last night at the Convio Summit, the company’s annual conference where more than 650 nonprofit clients, partners and industry thought leaders gather as a community to share common experiences and effective strategies in email marketing, online fundraising, online marketing, social media and advocacy for nonprofits. The Innovator Awards recognize clients who have shown innovation and achievement through the use of Convio’s online fundraising and donor management software and services to better engage supporters to help fulfill their missions.

“Our clients are leading the charge in embracing online technologies to create stronger relationships with their constituents and cultivate support for their missions,” said Gene Austin, CEO of Convio. “Recognizing the success of our clients at Summit with our annual Innovator Award ceremony allows the entire nonprofit community to learn from each other’s unique and best-in-class strategies for fundraising, advocacy, events and managing supporter interaction.”

Eleven nonprofit organizations were presented with awards and were recognized in 10 categories including: Advocacy, Best use of Open, Constituent Empowerment, CRM Visionary with Common Ground™, Email Marketing, List Growth, Online Fundraising, Overall Use of Convio, Fundraising Events and Best Website. All Convio clients were eligible to submit for the awards.

Winners by Category

Advocacy Campaign or Program
People for the Ethical Treatment of Animals (PETA), the largest animal rights organization in the world, was presented with an Innovator Award for their compelling use of Convio solutions to educate and advocate for an end to the annual Canadian seal hunt with Vancouver hosting the 2010 Olympic Games.The campaign successfully leverages petitions and action alerts, email, online advertising, an interactive micro-site, the use of compelling video, social media, billboards and demonstrations, and as a result, over half a million people have taken action online.

Best use of Open
Insight for Living, the Bible-teaching radio ministry of Chuck Swindoll, received an Innovator Award for their innovative use of a donation form widget built into the web page wrapper to boost their year-end fundraising campaign. This method provided supporters with an easy and streamlined way to donate online without leaving the page they visited. Being one of the first among faith-based nonprofit organizations to leverage the Donations API, Insight for Living was able to integrate their fundraising efforts to other branded offline and online efforts.
 

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