Philadelphia, PA, April 13, 2009 — Corporate sponsorship specialist Gail Bower advises nonprofit organizations and events that rely on sponsorship revenue to take a series of steps to safeguard those relationships and dollars.
The recent political and public outcry over legislation introduced in February to disallow companies receiving TARP funds from sponsoring events is causing considerable damage to consumer perceptions of sponsorship and corporations that engage in sponsorship and client entertainment activities.
Bailouts & Politics: The Effect on Sponsorship and What it Means for You
It's incumbent upon sponsorship properties to build a supportive culture, both internally and externally, so the partnerships they've developed will continue Corporate representatives may be reticent about their company's stance on sponsorship and reluctant to commit. Therefore, sponsorship sellers, now more than ever, need to take a leadership role in the sponsorship dynamic to dispel negative perceptions.
Bower will offer a one-hour teleseminar, entitled "Bailouts & Politics: The Effect on Sponsorship and What it Means for You," on Thursday, May 14, 2009, at noon ET, to discuss the implications of this potential legislation for event and nonprofit leaders and to offer recommendations on what proactive measures to take, how to work with corporate partners now, and what conversations to have.
"It's incumbent upon sponsorship properties to build a supportive culture, both internally and externally, so the partnerships they've developed will continue," said Gail Bower, president, Bower & Co. Consulting LLC. "Corporate representatives may be reticent about their company's stance on sponsorship and reluctant to commit. Therefore, sponsorship sellers, now more than ever, need to take a leadership role in the sponsorship dynamic to dispel negative perceptions."
Bower & Co. Consulting LLC specializes in dramatically raising the visibility, revenue, and impact of non-profit organizations and festivals/events. She's a professional consultant, writer, and speaker, with more than 20 years of experience managing some of the country's most important events, festivals and sponsorships. Launched in 1987, today Bower & Co. improves the effectiveness and results of clients' marketing, events, and corporate sponsorship programs. For more information, visit http://GailBower.com [her website__title__More on Gail Bower or contact her at 1-866/36-BOWER (1-866-362-6937).
For details on the teleseminar and to register: http://gailbower.com/pages/tarp.php.
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