FundRaising Success

You will be automatically redirected to fundraisingsuccessmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Customedialabs Revitalizes Philadelphia Ronald McDonald House's Online Presence

Customedialabs, an interactive media agency, today announces the launch of a new online home for the first house that love built, the Philadelphia Ronald McDonald House.

November 11, 2009
Philadelphia, PA, November 11, 2009 — customedialabs, an interactive media agency, today announces the launch of a new online home for the “first house that love built,” the Philadelphia Ronald McDonald House.

Launched in time for the holidays, the modern, user-friendly website has a highly personal and emotional look and feel, a design approach that customedialabs took to help increase awareness of the 35-year-old charity, recruit more volunteers and boost donations.

Because the Philadelphia Ronald McDonald House website incorporates a range of time-sensitive information, including recent news, events and photo galleries, it was critical for customedialabs to not only enhance the site’s user experience but to also give it scalability and room to grow. By providing an easy method of updating and editing content through TYPO3, an enterprise-level open source content management system, customedialabs has made the navigation on the back and front ends of the site simple and easy to understand for both external users and the charity’s staff.

“Our new site not only meets but exceeds our needs, and is both gorgeous and functional as well,” said Philadelphia Ronald McDonald House staff of its new website, www.philarmh.org. “On the back end, the site is straightforward and intuitive, which makes it a pleasure to update… the experience and the outcome were even better than we could have hoped for.”

In addition to creating a fresh design and implementing a tailored content management system, customedialabs also updated the website’s donation forms, integrated Google Maps on the locations page and incorporated send-to-a-friend functionality on individual site pages to optimize opportunities for volunteering and donating.

View Philadelphia Ronald McDonald House’s new site online at www.philarmh.org. Visit customedialabs online at www.customedialabs.com.

About Philadelphia Ronald McDonald House
The Philadelphia Ronald McDonald House provides a home away from home for families of critically ill children receiving treatment at local hospitals. We operate two Houses in Philadelphia, serving a total of 59 families each night. The Philadelphia Ronald McDonald House also runs the Ronald McDonald Camp in the Poconos for oncology patients and their siblings. In addition, we offer two Family Rooms in the Oncology and Cardiac Centers at The Children’s Hospital of Philadelphia to provide a respite space for families away from the bedside. Founded in 1974 as the very first Ronald McDonald House in the world, we are the model for the over 285 Houses throughout the globe. Learn more at www.philarmh.org.
 

Companies Mentioned:

SPONSORED CONTENT

MORE ON E-PHILANTHROPY/WEB-BASED >>

FROM THE BOOKSTORE

Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI <i>Hitting the Email Inbox</i> covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and the connections between email deliverability and ROI. As any good email marketer today knows, there are a number of obstacles standing between you and your prospect’s inbox. With anti-spam technology becoming more and more powerful and prospects being blitzed by rapidly increasing email volume, an email marketer’s concern isn’t just open rate anymore; it’s getting the email successfully delivered in the first place. <i>Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI </i> features five chapters full of industry-proven best practices to achieve maximum inbox delivery. You’ll also get dozens of surefire tips and methods for improving your deliverability, including: • Developing a trigger email program • Segmenting and reviewing your results by service • Understanding the whitelist/blacklist process • Using different addresses for different segments of your file • Not falling into the whole openers/non-openers/clickers trap • Test mailing at different times of the day • Being smart about timing • Use an ECOA service • Looking into certification, and much more! <b><u>The report also includes four detailed case studies</b></u>, providing practical examples of what email deliverability tactics did and didn’t work for four real-life companies. <b><u>100% Money-Back Guarantee</b></u> Your order is risk-free. If you are not completely delighted with <i>Hitting the Email Inbox</i>, notify us within 30 days for a complete credit or refund, no questions asked. <b><u>About DirectMarketingIQ</u></b> The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry. <b>Note: You must have Adobe Acrobat Reader in order to read <i>Hitting the Email Inbox</i>, which is in PDF format. </b> Hitting the Email Inbox

Hitting the Email Inbox: Protect your sender rep, clean up your e-list and improve design to add dollars to your email marketing ROI Hitting the Email Inbox covers all the bases of email deliverability, including everything from the very basics, to reputation management, as well as coding and design, and...

ORDER NOW

PDF FORMAT <i>"Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated."</i> -- from <i>The Ultimate Guide to Email Marketing</i> It's true. Email marketing is still going strong, and continues to be one of the most important factors in any marketing campaign. From the first six months of 2010 to the first six months of 2011 alone, there was a nearly 21 percent increase in email volume! The average number of emails received per day in the first six months of 2010 was 472, and during the first six months of 2011, the daily average increased to 571. Marketers are having success with their email campaigns and using it more and more. That being the case, your email marketing campaign needs all the attention it can get, and knowing what works and what doesn't is the best way to start. That's where "The Ultimate Guide to Email Marketing" comes in. The Guide is brought to you by the email marketing experts at DMIQ and their extensive research into one of the largest email campaign archives in the industry. On top of latest trends, it features 19 best practice chapters from today's email marketing thought leaders. You will learn how to create a relevant email program to nurture leads and drive sales, how to best use call-to-action visuals in your emails, and how to use social email to improve marketing effectiveness. You’ll also learn: • Email Marketing Trends in 2011 • Best Practices in Writing Subject Lines • The Strategy (and Tricks) for Improving Open Rate and Response • 6 Tests to Improve Email Program Results • 5 Best Practices for the Gangbusting Email Campaign • Best Practices for Improving Email Performance • 6 Ways to Make Your Emails Mobile-Ready • Email Branding — The 16 Most Effective Strategies • 11 Best Creative Practices for B-to-B Email Marketing • The Keys to Developing a Successful E-newsletter • How to Determine Your Customers’ Email Content Tolerance • How Email Marketers Can Optimize the Social Media Opportunity • …Just to name a few! This comprehensive report also offers three in-depth case studies, so you can see practical examples of how these methods worked for real-life businesses. "The Ultimate Guide to Email Marketing" is an essential tool for any business that ever sends an email. <b><u>100% Money-Back Guarantee</b></u> Your order is risk-free. If you are not completely delighted with “The Ultimate Guide to Email Marketing,” notify us within 30 days for a complete credit or refund, no questions asked. <u>About DirectMarketingIQ</u> The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry. Note: You must have Adobe Acrobat Reader in order to read The Ultimate Guide to Email Marketing, which is in PDF format. The Ultimate Guide to Email Marketing

PDF FORMAT "Despite news to the contrary — especially from the social media space — reports of the death of email are greatly exaggerated. In fact, as your inboxes most likely show, email is growing and becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true....

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: