Direct Marketing Association Unveils First Ever 'DMA Certified Marketing Professional'
Public Certification Program Creates Global Standard for DM Education Courses Available for Credit at DMA09 in San Diego
July 30, 2009
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The certification program, which is available both online and in person, ensures that every certified marketer has a high-level of knowledge in all foundation areas and core aspects of direct marketing. In-person courses are available now, and the first online certification courses will be available in Fall 2009. Additionally, attendance at selected DMA09 sessions will count toward certification credits. DMA09, the Global Event for Integrated Marketing, takes place October 17-22 in San Diego, California.
The program will be launched in English and Japanese. DMA currently has discussions underway to partner with international organizations to tailor the course program in Spain; Saudi Arabia; Egypt; Dubai; Brazil; Argentina; South Africa; Hong Kong; Singapore; and China.
The "DMA Certified Marketing Professional" program is the first of its kind that complements international direct marketing courses currently being offered by foreign educational institutions. This allows individuals enrolled in the program that have already completed such courses to gain credit toward the certification.
Individuals studying to become a "DMA Certified Marketing Professional" receive a special six-month subscription to the Library of ECHO Awards Case Studies, a web-based subscription plan allowing viewers to read marketing strategies, dive deeply into media selections and tactics, click around creatives, as well as see award winning results from past DMA International ECHO Awards winners.
One expert partnering with DMA on this important initiative is Ron Jacobs, president of Jacobs & Clevenger, who helped develop the course and diagnostic test, based on his book, Successful Direct Marketing Methods.
About Jacobs & Clevenger, Inc.
Jacobs & Clevenger is a multichannel direct marketing communications agency that provides direct, database, and digital marketing solutions. Jacobs works with governments, post offices, and stakeholders all over the world to promote the tools and techniques of multichannel direct marketing.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.
In 2008, marketers -- commercial and nonprofit -- spent $176.9 billion on direct marketing, which accounted for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $2.057 trillion in incremental sales. Last year, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also, there are today 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.
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