Donor Research Plays a Key Role in College Fundraising Success, StudyFinds

October 23, 2009 By Holly Hall

October 8, 2009, The Chronicle of Philanthropy — Colleges that win the most contributions — in terms of dollars raised per student — have done so in part by spending more money than other institutions to hire full-time staff members to conduct research on alumni and other potential donors, according to a new survey.

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FROM THE BOOKSTORE

<b>A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more </b> (2nd Edition)

How-To-Guide
(PDF Format)

Price: $29.95

Direct marketing – regardless of the channel – is that unique combination of art and science. Direct marketing strategists are constantly striving for better response rates, open rates, conversions, cost-per-order, and life-time value.

And what is the tool that these strategists turn to again and again? That’s right! It’s testing.

In direct marketing, there are plenty of elements to test – from subject lines, premiums, envelope sizes, list selects, pricing, the placement of the shopping cart on the web page … the choices seem endless.

<b><i>Secrets of Direct Marketing TESTING </b></i>is your personal BRAIN TRUST of testing strategies that you can start to put to use today. In this guide, you’ll find everything you need to learn – the why, what, when and how-to of testing. From testing structure to basic principles, and from test ideas to mistakes to avoid, you’ll get a crash course in coding, tracking, reading and applying test results.

You’ll learn about:
• Simple copy tests that drive response
• Fine-tuning your offer
• Web and Email testing
• Offer tests
• How to make sure you’re getting reliable results
• Retesting and rolling out your findings
• Plus the Rules that you should test now – or ignore at your own peril!

Are you are searching for ways to raise response, save on your promotion costs, drive down your cost-per-order and extend the lifetime value of your customers? The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about the how-tos of testing for years. We’ve compiled this information and made it easy for you to find all in one place with our easy-to-read report – “Secrets of Direct Marketing Testing.”

Note: You must have Adobe Acrobat Reader in order to read <b><i>Secrets of Direct Marketing TESTING</b></i>, which is in PDF format.

Secrets of Direct Marketing Testing

A guide to the science of direct response testing today, including best practices, power tests, small vs. large test, analyzing results, testing mistakes, new tricks and more (2nd Edition) How-To-Guide (PDF Format) Price: $29.95 Direct marketing – regardless of the channel – is that unique combination of art and...

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Who's Charging What!

Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

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