Donor Research Plays a Key Role in College Fundraising Success, StudyFinds

October 23, 2009 By Holly Hall

October 8, 2009, The Chronicle of Philanthropy — Colleges that win the most contributions — in terms of dollars raised per student — have done so in part by spending more money than other institutions to hire full-time staff members to conduct research on alumni and other potential donors, according to a new survey.

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The Secrets of Direct Mail Testing

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