E-Mail Appends
August 2008
In her post “I Missed What?” on her blog Sue’s Muse, fundraising consultant Sue Woodward says she’s not sure if she’s 100 percent sold on the benefits of e-mail appends, but that our August feature on the topic “lays out a good argument.”
“[Catherine Algeri’s] points about the difference between a good e-mail append and a bad one definitely should give us all food for thought,” Sue writes. Check out “E-mail Appends: The Good, the Bad and the Realistic” for yourself and let us know what you think by sending a note to mbattistelli@napco.com.
Also, in Fundraiser Forum, three experts weigh in on the pros, cons, costs and considerations of both long- and short-form direct-response television in our informal, e-chat format.
“[Catherine Algeri’s] points about the difference between a good e-mail append and a bad one definitely should give us all food for thought,” Sue writes. Check out “E-mail Appends: The Good, the Bad and the Realistic” for yourself and let us know what you think by sending a note to mbattistelli@napco.com.
Also, in Fundraiser Forum, three experts weigh in on the pros, cons, costs and considerations of both long- and short-form direct-response television in our informal, e-chat format.



