eBay Buyers and Sellers Gave a Record $54.8 Million to Thousands of Nonprofits in 2010

Innovative eBay Giving Works program on world’s leading ecommerce marketplace continues to grow in scale and impact, offering millions of people an easy way to give back

January 27, 2011

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SAN JOSE, Calif. – Jan. 27, 2011 – Buyers and sellers on eBay, the world’s leading e-commerce marketplace, donated $54.8 million to U.S. and U.K. nonprofit organizations in 2010. A donation was made every 24 seconds through eBay Giving Works in the U.S. and eBay for Charity in the U.K., raising more than $91 every minute for nonprofits. Donations were up 7 percent last year, compared to 2009, and nearly 9 million items were listed for sale, with all or a portion of the sale price donated to a nonprofit, more than double the items listed in 2009.

“Through Giving Works, eBay continues to drive innovation in online philanthropy, enabling millions of people to easily donate to organizations they care about and support people and communities in need,” said eBay Inc. President and CEO John Donahoe, who was recently appointed by President Barack Obama to serve on the White House Council for Community Solutions.

“eBay Giving Works shows that when you give people the platform and tools to make a difference, they do,” Donahoe said. “People care, and they are willing to give whatever they can to help. Fifty-five million dollars is a lot of money. But what’s most impressive is that in a tough economy, people gave what they could. And a dollar here, a dollar there, adds up. eBay Giving Works demonstrates that the smallest actions can do a tremendous amount of good.”

Since the eBay Giving Works program was created in 2003, eBay buyers and sellers have raised $230 million for U.S. and U.K charities — with an average donation of $4.01 — and currently lists more than 650,000 charity items on the marketplace, all designated with a blue and yellow ribbon. The program offers several easy ways to support a cause on eBay: sellers can donate a percentage of anything they sell, buyers can add a donation to anything they buy, anyone can make an immediate cash donation, and nonprofits can sell directly to raise funds.

eBay continues to innovate new, easier ways for its community to give, such as regularly featuring different nonprofits at checkout and, as of 2010, allowing eBay users to select a favorite nonprofit, which is presented to them for a $1 donation every time they check out. Throughout the three-month 2010 holiday fundraising campaign, the eBay community donated a projected 32 percent more during checkout than in 2009.

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