Open Enrollment | Subscribe to FundRaising Success HERE
Connect
Follow us on
Advertisement
 

eBay Buyers and Sellers Gave a Record $54.8 Million to Thousands of Nonprofits in 2010

Innovative eBay Giving Works program on world’s leading ecommerce marketplace continues to grow in scale and impact, offering millions of people an easy way to give back

January 27, 2011
1
Get the Flash Player to see this rotator.
 
SAN JOSE, Calif. – Jan. 27, 2011 – Buyers and sellers on eBay, the world’s leading e-commerce marketplace, donated $54.8 million to U.S. and U.K. nonprofit organizations in 2010. A donation was made every 24 seconds through eBay Giving Works in the U.S. and eBay for Charity in the U.K., raising more than $91 every minute for nonprofits. Donations were up 7 percent last year, compared to 2009, and nearly 9 million items were listed for sale, with all or a portion of the sale price donated to a nonprofit, more than double the items listed in 2009.

“Through Giving Works, eBay continues to drive innovation in online philanthropy, enabling millions of people to easily donate to organizations they care about and support people and communities in need,” said eBay Inc. President and CEO John Donahoe, who was recently appointed by President Barack Obama to serve on the White House Council for Community Solutions.

“eBay Giving Works shows that when you give people the platform and tools to make a difference, they do,” Donahoe said. “People care, and they are willing to give whatever they can to help. Fifty-five million dollars is a lot of money. But what’s most impressive is that in a tough economy, people gave what they could. And a dollar here, a dollar there, adds up. eBay Giving Works demonstrates that the smallest actions can do a tremendous amount of good.”

Since the eBay Giving Works program was created in 2003, eBay buyers and sellers have raised $230 million for U.S. and U.K charities — with an average donation of $4.01 — and currently lists more than 650,000 charity items on the marketplace, all designated with a blue and yellow ribbon. The program offers several easy ways to support a cause on eBay: sellers can donate a percentage of anything they sell, buyers can add a donation to anything they buy, anyone can make an immediate cash donation, and nonprofits can sell directly to raise funds.

eBay continues to innovate new, easier ways for its community to give, such as regularly featuring different nonprofits at checkout and, as of 2010, allowing eBay users to select a favorite nonprofit, which is presented to them for a $1 donation every time they check out. Throughout the three-month 2010 holiday fundraising campaign, the eBay community donated a projected 32 percent more during checkout than in 2009.
 
1

SPONSORED CONTENT

MORE ON E-PHILANTHROPY/WEB-BASED >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

MORE ON STRATEGIES / TECHNIQUES >>

FROM THE BOOKSTORE

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love. Making a Case Your Donors Will Love

You have a worthy project AND you’ve identified a prospect with means. How do you connect the two in a way that produces a sizable gift? Jerold Panas, America’s premier fundraiser, shows you exactly how in How to Make a Case Your Donors Will Love....

ORDER NOW

You know you need to gather donor data. But why? And more 
importantly, how? And even more importantly, what do you do with it once
 you've gathered it? Are you gathering too much? Or the wrong kind?
	This new 
	FundRaising Success
	webinar brings the case-study format of our popular Engage conference 
to an extended, value-added webinar that will dig deep and give 
nonprofits guidance on the best ways to gather and use donor information
 — as well as take the mystery and trepidation out of the whole issue.
	Featuring:
	Page Bullington, Target Analytics; Mazarine Treyz, "The Wild Woman of 
Fundraising and Social Media"; and Roger Hiyama, Russ Reid
	Duration: 75 minutes
	Cost: $19.95AVAILABLE ON-DEMAND UNTIL 9/9/14
	Click here to view this webinar today! Engage Virtual Workshop: Driving Donations with Data

You know you need to gather donor data. But why? And more importantly, how? And even more importantly, what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind? This new FundRaising Success webinar brings the case-study format of our popular...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: