FundRaising Success

You will be automatically redirected to fundraisingsuccessmag in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Doing Good and Doing Well

Employing reverse mortgages and gift annuities can help planned-giving officers guide elderly donors into mutually beneficial arrangements.

October 2007 By Steffan F. Cress
1
From time to time, the worlds of charitable and private enterprise join forces to create financial strategies that result in success for all parties.

You can find one such example in the formation of Charitable Remainder Trusts (CRTs). Besides the charitable benefit to the nonprofit organization and the financial benefit to the donor and the donor’s family, the impact of a CRT is greatly enhanced by the use of an Irrevocable Life Insurance Trust (ILIT). ILITs are funded by life insurance policies, which offsets the loss of the CRT’s corpus asset upon the death of the donor.

In addition to the charitable component of the CRT, the ILIT carries a built-in tax advantage: Life insurance proceeds are not taxed as income.

This example joins a charitable device and a financial device to create a gift-planning strategy where one didn’t exist before.

This article should offer yet another example of combining an existing charitable device — a Gift Annuity (GA) — with an existing financial device — a Reverse Mortgage (RM). Before continuing, a brief review of GAs and RMs may be in order.

Gift annuities and reverse mortgages
GAs are contracts between a charitable entity and a donor (also called an annuitant) to exchange an asset for income. The donor irrevocably contributes cash or a marketable asset in exchange for an income stream that is actuarially calculated. The older the donor, the greater the rate.

RMs are government-insured loans reserved for homeowners who are 62 years of age and older. By “reversing” the mortgage process, the senior homeowner (mortgagor) gets paid by the bank (mortgagee), unlocking equity the mortgagor might not have been able to access before. The older the donor, the greater the potential payout.

An additional benefit to the donor/mortgagor is the first-lien position held by the reverse mortgagee, so any existing mortgage must be satisfied in the refinance. Now an extremely advantageous position has opened up for your donor: No mortgage payments to the mortgagee plus receiving payments from the mortgagee.

This newfound position creates an opportunity planned-giving officers long for: the discovery of a qualified donor who possesses a qualified asset where one didn’t exist before. Fundraisers often find themselves running out of marketing/business development ideas due to the somewhat limited field of opportunity available to them — everyone in the known charitable universe is chasing the same donors and dollars year-in, year-out. Using the above premise as a starting point, the following should provide the enterprising planned-giving officer an additional door to open, one that leads him or her to a previously untapped source.
 
1

SPONSORED CONTENT

MORE ON CAMPAIGNS / FUNDING SOURCES >>

FROM THE BOOKSTORE

<P>“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.” <BR><STRONG>--Chris Brogan</STRONG>, president of Human Business Works <BR><BR>“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In <EM>Social Media ROI</EM>, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.” <BR><STRONG>--Jay Baer</STRONG>, coauthor of <EM>The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social <BR></EM><BR>“<EM>Social Media ROI</EM> gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can’t go wrong with <EM>Social Media ROI</EM>.” <BR><STRONG>--Geoff Livingston</STRONG>, author of <EM>Welcome to the Fifth Estate</EM> and <EM>Now Is Gone</EM> <BR><BR>“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.” <BR><STRONG>--Kyle Lacy</STRONG>, principal at MindFrame (yourmindframe.com) and author of <EM>Branding Yourself <BR></EM><BR>“Ladies and gentlemen, the social media code has officially been cracked. In <EM>Social Media ROI</EM>, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.” <BR><STRONG>--Sally Hogshead</STRONG>, author of <EM>Fascinate: Your 7 Triggers to Persuasion and Captivation</EM> <BR><BR>“If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.” <BR><STRONG>--Brandon Prebynski</STRONG>, social media strategist <BR><BR><STRONG>Use Social and Viral Technologies to Supercharge Your Customer Service! <BR></STRONG><BR>Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. <EM>Social Media ROI</EM> delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. </P> Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do


...

ORDER NOW

Available as a PDF.<BR> <BR>A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely. <BR><BR>That’s the focus of this new guide to email marketing, with articles devoted to best practices for prospecting; continuing to build and refresh your opt-in file; how social and email work together; generating relevant content; keeping your messages safe from spam filters and junk-mail folders; and more. <BR><BR>Are you searching for ways to create stronger email marketing campaigns? <BR><BR>The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about how to create top-notch email marketing campaigns for years. <BR><BR>We’ve compiled this information and made it easy for you to find all in one place, with our easy-to-read report – <EM>Email Marketing That Works (2nd Edition)</EM>. Email Marketing that Works (2nd Edition)

Available as a PDF.

A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely.

That’s the focus of this new guide to email



...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:
Jeff Steele - Posted on October 11, 2007
His factual errors, misconceptions, and superficial understanding of financial principles aside, Cress offers no compelling rationale for the donor to exchange one form of income-generating vehicle (the reverse mortgage) for another (a gift annuity). Although he glosses over the vital issue of donor motivation, by describing the transaction as "an opportunity planned-giving officers long for," we do gain some insight into what he believes makes for an "enterprising" and "clever" planned giving officer. That the author knows enough to be dangerous only speaks to how incredibly low that threshold can be.
Steffen Cress - Posted on February 29, 2008
The author responds:



Mr. Steele raises some issues that apparently need some clarification; I\'ll attempt to do that point-by-point.



One: the "compelling rationale" is no different from one that exchanges one asset for another that offers better features and benefits; an illiquid asset being gifted to a CRT is one such example. The "compelling rationale" in my thesis is that GA pay-outs always exceed those of a RM. Using an annuitant aged 70 (at a GA rate of 6.5%) as an example on RM proceeds of $100,000, the contracted payout is now $106,500. On $200,000, $213,000, on $300,000, $319,500. Does an argument really have to be made that $319,500 is better that $300,000? The "compelling rationale" is growth combined with philanthropy.



Two: donor motivation; my planned giving call list only includes donors who have given much, given frequently, and given over a long period of time. Any questions of donor motivation have been answered over and over.



Three: semantics; I never thought "clever" and "enterprising" could be used pejoratively; it\'s a good thing I didn\'t use "rewarding" or "opportunity", though they too could be used in my thesis. From the Bible to the blogs, the classics to the comics, writers have been lampooned for not reaching the highest level of articulation. I certainly haven\'t here either, but I\'m not going to lose any sleep over it; I\'m probably in pretty good company.



A final thought: I would remind Mr. Steele that this strategy was created out of a desire to find a solution; a solution to the problem many of our senior donors face. How does a charitably-minded senior home-owner access their greatest asset without a heavy current debt burden? Mr. Steele\'s answer to this is...what? If there\'s a better way, please let me know, because I owe it to my donors and prospects to offer as many viable options as possible. And so does Mr. Steele.
Click here to view archived comments...
Archived Comments:
Jeff Steele - Posted on October 11, 2007
His factual errors, misconceptions, and superficial understanding of financial principles aside, Cress offers no compelling rationale for the donor to exchange one form of income-generating vehicle (the reverse mortgage) for another (a gift annuity). Although he glosses over the vital issue of donor motivation, by describing the transaction as "an opportunity planned-giving officers long for," we do gain some insight into what he believes makes for an "enterprising" and "clever" planned giving officer. That the author knows enough to be dangerous only speaks to how incredibly low that threshold can be.
Steffen Cress - Posted on February 29, 2008
The author responds:



Mr. Steele raises some issues that apparently need some clarification; I\'ll attempt to do that point-by-point.



One: the "compelling rationale" is no different from one that exchanges one asset for another that offers better features and benefits; an illiquid asset being gifted to a CRT is one such example. The "compelling rationale" in my thesis is that GA pay-outs always exceed those of a RM. Using an annuitant aged 70 (at a GA rate of 6.5%) as an example on RM proceeds of $100,000, the contracted payout is now $106,500. On $200,000, $213,000, on $300,000, $319,500. Does an argument really have to be made that $319,500 is better that $300,000? The "compelling rationale" is growth combined with philanthropy.



Two: donor motivation; my planned giving call list only includes donors who have given much, given frequently, and given over a long period of time. Any questions of donor motivation have been answered over and over.



Three: semantics; I never thought "clever" and "enterprising" could be used pejoratively; it\'s a good thing I didn\'t use "rewarding" or "opportunity", though they too could be used in my thesis. From the Bible to the blogs, the classics to the comics, writers have been lampooned for not reaching the highest level of articulation. I certainly haven\'t here either, but I\'m not going to lose any sleep over it; I\'m probably in pretty good company.



A final thought: I would remind Mr. Steele that this strategy was created out of a desire to find a solution; a solution to the problem many of our senior donors face. How does a charitably-minded senior home-owner access their greatest asset without a heavy current debt burden? Mr. Steele\'s answer to this is...what? If there\'s a better way, please let me know, because I owe it to my donors and prospects to offer as many viable options as possible. And so does Mr. Steele.