Engage Conference Spotlight: The Multichannel Renewal CampaignFebruary 25, 2013 By Joe Boland
On May 9, FundRaising Success is hosting its first-ever face-to-face event: the Engage Conference. Engage is the only case-study-focused fundraising conference focusing on the keys to success from organizations that have successfully made the leap from just-getting-by nonprofits to powerhouse organizations. Leading up to Engage, we will be highlighting content from the participating organizations and speakers that we've published over the years.
Let's face the facts, there is no such thing as single-channel fundraising any longer, not even for renewal campaigns. In our November 2012 issue, direct-response fundraising guru Roger Craver, editor of The Agitator and member of the FS Editorial Advisory Board, laid out the keys to a renewal program in this feature, "The Multichannel Renewal Campaign."
Roger will deliver the keynote presentation to kick off Engage.