Engage Conference Spotlight: Uncovering Major Donors in Your Mass Marketing FilesFebruary 28, 2013 By Joe Boland
On May 9, FundRaising Success is hosting its first-ever face-to-face event: the Engage Conference. Engage is the only case-study-focused fundraising conference focusing on the keys to success from organizations that have successfully made the leap from just-getting-by nonprofits to powerhouse organizations. Leading up to Engage, we will be highlighting content from the participating organizations and speakers that we've published over the years.
Last year at the DMA Nonprofit Federation's 2012 New York Nonprofit Conference, American Bible Society's Kim Carter and Stratmark's Max Bunch shared a case study on how the organization uncovered major donors in its mass marketing files. I attended the session and wrote about the findings in the feature "Case Study: Uncovering Major Donors in Your Mass Marketing Files."
American Bible Society, a faith-based organization dedicated to bringing the message of the Bible around the world, is one of the three featured organizations at Engage, and Bunch is one of the presenters.