Engage Conference Spotlight: American Bible Society's Well-Calculated RiskFebruary 19, 2013 By Joe Boland
American Bible Society, a faith-based organization dedicated to bringing the message of the Bible around the world, is one of the three featured organizations at Engage. In our May 2005 issue, Stratmark's Max Bunch described how ABS retooled its message and survived two years without acquisition mailings by taking "A Well-Calculated Risk."
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