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Epsilon Study: Online Purchases Up 8 Percent in 2008

September 16, 2009 By Carol Krol

September 15, 2009, DMNews — Online purchases grew again in 2008, but retail sales were flat and call center sales declined, according to Epsilon Targeting, a recently formed data division of Epsilon. These were among the findings in its Annual Multichannel Trend Report, which is based on aggregated merchandise purchase data from the Abacus Cooperative database.

Read more on the Epsilon study.


 

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